Of the many perks of my job, writing off a shopping trip as “research” is my favourite. Here at Who What Wear UK, we keep our finger on the pulse of all the new-in sections to keep you as up to date and informed as possible ahead of your next purchase. So last week I hit the high street to check out the latest additions to our favourite stores, and soon noticed that four standout shades are defining autumn/winter 2023.
When it comes to styling, colour is a powerful tool that all too often is overlooked. There are certain hues that add an expensive feel, no matter the price point of the item. There are neutral hues that are so versatile their cost per wear is tiny. Striking shades can add a fresh rejuvenation to a long relied upon outfit. Truly, the colour of an item can be just as important as the design itself.
Lucky for us, the British high street is well aware of the impact colour can have and has a bounty of pieces to choose from across the spectrum. After trying on what felt like the entire rainbow, there were four incredible shades defining autumn 2023 that I kept coming back to.
Keep scrolling to find out the key hues of the season, and shop the affordable styles below.