Welcome to The Great Try-On. With autumn well and truly in the air, we seized the opportunity to try on some of the best new-in pieces from some of your favourite brands, documenting the process along the way. We believe that the best way to shop online is to see an item IRL and to read candid reviews, so we hope that this leads you to your most successful purchases of the year.
Working at Who What Wear has many perks, but trying on fabulous clothes so we can report back to you in earnest has to be one of the best. If you’re a long time reader, you’ll probably be familiar with our regular series We Try Before You Buy where we do the hard, sweaty changing-room work for you and help you get to the bottom of which pieces out there are truly worth buying. Well, The Great Try On is basically a bumper edition of that, and when I found out I was the lucky editor who would be putting Totême’s autumn-ready pieces to the test, let’s just say I knew I’d hit the jackpot.
My fellow editors and I often contemplate the age-old question, ‘if you had to wear one brand for the rest of your life what would it be?’ My answer is always Totême. The Swedish brand was founded back in 2014, and is known for its signature minimalist aesthetic which focuses on timeless style over any so-called ‘trends’— part of the reason I’m such a fan. Whether it’s a camel coat, or the perfect pair of black tailored trousers, the collections are based around a uniform of forever pieces that you can (and will happily) pull out season after season. In fact, a lot of their key buys are just restocked again each year, that’s how timeless they are.
That’s not to say Totême does “boring” wardrobe staples though— unique design details and elevated fabrics turn a lot of the label’s pieces into cult buys that go viral within days of release. Take that striped knit which took Instagram by storm a couple of years ago, or last year’s sell out scarf coat that made it onto a thousand wish lists (and basically launched a whole new coat type being replicated by many). The difference from your usual ‘It’ buys is that these classics transcend seasons and refuse to lose their sparkle year after year. The striped knit is still a bestseller two years on and continues to be worn by influencers abound, and the scarf coat has just been restocked for another winter.
It’s not just me who loves this brand. Toteme has a whole host of stylish disciples, from influencers (Brit girls Lucy Williams, Jessica Skye and India Sehmi are obsessed) to best-dressed celebs like Rosie Huntington-Whiteley and Kourtney Kardashian. Below you’ll see some of the brand’s best pieces, and I think you’ll understand why.
Yes, a lot of the items I would consider to be investments that may require some saving up for. But unlike a lot of seriously high-end designer brands these days, most Toteme pieces still sit between the £100-£1000 price point, despite looking like they’d be a lot more. Plus, incorporating even just one or two items into your wardrobe has the effect of elevating everything else in it—which is why I’d argue that if you pick the right ones, they can make wise investments indeed.
Keep scrolling to see my review of Toteme’s Autumn/Winter 2022 best buys…