From following her full skincare routine (in the name of research, of course) to sniffing out her signature scent, there is one woman whose recommendations I always trust when it comes to beauty products: Rosie Huntington-Whiteley. The supermodel and Rose Inc founder always shares the chicest beauty picks on her Instagram, from lipsticks to fragrances, and you can bet that if Rosie swears by it, then it must be something pretty special. Thankfully, though, Rosie turned her attention to creating her own beauty products rather than recommending others. And it’s seriously chic.
Named after her wildly successful beauty commerce site, Rose Inc is an expertly curated edit of makeup and skincare essentials that should slot effortlessly into our existing beauty routines. And Rosie isn’t alone in this endeavour. She’s partnered with Caroline Hadfield of Amyris—the biotechnology company behind one of my favourite skincare brands, Biossance—to guarantee that each and every product is backed by science. The result is a collection of non-comedogenic formulations (meaning they won’t clog your pores) that are brimming with nourishing ingredients (Rose Inc promises at least five per product) and with multipurpose textures that feel intuitive to use. Plus, these products are mostly affordable, and Rose Inc also offer refills for a handful of its makeup products too. But which Rose Inc products are actually worth spending your cash on right now?
I’ve been lucky enough to have been testing out the best-selling Rose Inc makeup and skincare products over the last week or so, and I can safely say that several of these now have a permanent slot in my makeup bag. Not only are the products housed in sleek packaging that has a kind of quiet luxury about it, but the contents are just as good.
So putting my impartial-beauty-editor hat back on for the moment, I’m about to give you a rundown of the best-selling products in the Rose Inc line and tell you whether or not I think it’s any good. Ready? Keep scrolling for my honest Rose Inc review and first impressions
Wearing a full face of Rose Inc. products, including the Skin Enhance Luminous Tinted Serum in shade 050; Softlight Luminous Hydrating Concealer in 050, Solar Infusion Soft-Focus Cream Bronzer in Kauai; Blush Divine Radiant Lip & Cheek Colour in Heliotrope; Solar Radiance Hydrating Cream Highlighter in Glancing; Brow Renew Enriched Shaping Gel and Satin Lip Color Rich Refillable Lipstick in Besotted.
Foundations with these micro-encapsulated pigments have been cropping up everywhere lately. They are suspended in a water-gel texture, and when applied on the skin, they disperse the pigment into the water for a really fresh and lightweight finish—it doesn’t feel like you’re wearing foundation. I was worried at first that the coverage would be really sheer, however, it does a great job at evening the skin (however, I would still need to use concealer on spots or areas of redness). It feels silky upon application and dries down to a radiant finish. I found that it help up well throughout the day on my combination skin, however, if you’re really oily I would proceed with caution, as it did have a tendency to separate on my nose where I’m particularly oily. So powdering in these areas is a must. If you can find a colour match—there are 14 shades available—then I think it’s worth a try if you want a no-fuss foundation that’s lightweight and dewy.
I was really excited to try this concealer as I had heard great things about it from other editors. And I believe the hype. It has a creamy, moisturising consistency that blends well and has seriously good coverage. The applicator has a huge doe-foot applicator, so it’s ideal for quickly dotting around the eyes and bending with a sponge. There are 20 available and they provide great coverage while remaining skin-like in finish.
Rose Inc Solar Infusion Soft-Focus Cream Bronzer in shade Kauai.
Of all the best-selling Rose Inc products that I tried, this is hands down one of my favourites. In fact, I think I may prefer it to a certain luxury cream bronzer that has cult status. Available in four shades, this product really speaks to its soft-focus name. It blends like a dream into the skin (especially when used with the tinted serum) and adds a healthy glow to the skin. I’d describe the finish as matte—there’s zero sparkles here—but it does has a radiant finish. I like to use this with a buffing brush, patting it onto my cheeks and blending out towards my temples and jawline in a 3-motion. It leaves a healthy glow to the skin and it’s virtually fool-proof to use. It’s a 10/10 from me.
Rose Inc Blush Divine Radiant Lip & Cheek Colour in Heliotrope and Solar Radiance Hydrating Cream Highlighter in Glancing.
I’d buy this for the packaging alone, as that refillable compact is undeniably chic. It’s also my favourite Rose Inc product that I’ve tried so far. This mutli-purpose cream can be used on the cheeks and lips, and the compact means you can throw it in your bag for touch-ups on the the go. This blusher is highly pigmented, so I found I only needed to dab my fingertip into it a couple of times to achieve a healthy and radiant flush on my cheeks, and then any excess I patted onto my lips to achieve a low-key lip and blush look. However, it can easily be layered to achieve a more intense look. It comes 12 shades (I tired Heliotrope) and I’m already excited to try more shades.
This blusher is also refillable—so you can easily slot this into your compact when you need a top-up.
I expected this cream highlighter to have the same consistency of the blusher, which feels creamy and bouncy. The highlighter, however, has a firmer texture, which needed a little more blending into the skin. That said, it does blend well and leaves the skin with a glossy-looking finish. There are five shades, each with a pearlescent coloured glow, from creamy white pearl through to rich copper.
Like the blushers, the highlighter compacts are also refillable.
Rose Inc Satin Lip Color Rich Refillable Lipstick in shade Besotted.
This is another of my favourites from the Rose Inc makeup. The lipsticks have a satin finish and feel so moisturising on the lips. The colour payoff is also great, and I found even after a couple hours of wear, I was left with a slight stain to the lips which I loved. I also rate the square shape, which allows you to precisely line your lips before filling in with the flat edge of the lipstick. The lid also clicks together magnetically, which is a luxe touch.
You can also buy refills for the lipstick bullets.
As someone with stubborn brow hairs, It takes a mighty brow gel to tame my eyebrows all day. Rose Inc’s Brow Renew comes in clear and tinted formulations that are packed with conditioning ingredients like squalane, vitamins E and B5 and pea sprout. So far, so good. But here’s the thing. Although I so desperately wanted to like the clear formula, I found that the actual formulation was a touch dry and flaked a bit on my brows if I applied too much. If you have finer eyebrow hairs, then this may be better suited to you.
Rosie created this hydrating serum after being fed up of having to pick between using something luxurious and something that would be non-comedogenic and good for her skin. I often have to compromise in a similar way when it comes to skincare, so I am over the moon about this formulation. It’s the most expensive product in the collection so far, but it’s so worth it. Not only does it smell incredible (like neroli and patchouli), but it also delivers on the glow. I love applying it before makeup, as the luminosity shines through.
I tend to skip toners unless they contain active ingredients, and this one does—hooray! It actually contains a powerhouse concoction of salicylic acid from willow bare to purify pores and a blend of mandelic, lactic, glycolic, tartaric and pyruvic acids to gently exfoliate. There’s also a whole host of other great ingredients to refine texture, improve tone and hydrate. But does that long ingredient list actually deliver? I have to say it really does. From the first use, I noticed how much brighter my skin looked, and after using it for over a week, I think that my skin feels softer and looks more even in tone. It’s the only toner I’ve reached for since receiving it, and that’s really saying something.
If you’re used to applying concealer with a brush, then the shape and texture of this one really do make light work of blending product out. However, I tend to apply concealer with my fingers and found that method worked just as well with the Rose Inc concealer, so I wouldn’t say that this brush blew me away enough to recommend you rush out and buy it.
This brush, however, is a totally different story. Firstly, I don’t have anything like it in my collection. The angled tip and density of the bristles really made it easy to pick up the blush colour and blend it out onto my cheeks without anything looking patchy or streaky. Plus, it somehow diffused the edges of the colour without any skill on my part. Sold.
Finally, here’s a set of super-soft, reusable pads made from naturally antibacterial organic bamboo cotton. They pair perfectly with the Rose Inc skincare and can be tossed in the washing machine once they’ve been used. Sure, you can probably find cheaper ones out there, but these should stand the test of time. Up next, These Are the 12 Autumn Beauty Trends That You Need to Know About
