I am far from a makeup lover. While other beauty journalists play with eye shadow palettes, foundations and liners for hours on end in order to refine technique and help narrow down the best formulas around, the very sight of a new makeup product fills me with dread. While I appreciate the wonders of makeup, the sheer volume of products, combined with the fact I’m not very good at applying the stuff, makes me feel totally overwhelmed.
Because of this, my makeup collection consists solely of products that are incredibly easy to use. For the most part, I like to be able to apply my makeup with my hands. In order to achieve glowing, convincing results, such products require clever, unique formulas. And such formulas typically come at a price. As a result, for as long as I can remember, my makeup collection has mostly consisted of high-end, luxury products that have foolproof, creamy, melt-into-skin textures. But in recent months, in a bid to save some cash and make my recommendations more accessible, I have been experimenting with more affordable makeup products to see if they can live up to my high expectations.
And after many, many months shopping around, I can finally say I’ve got somewhere. In fact, the majority of the products I find myself reaching for every single day cost less than £15. While my previous daily makeup stash would have cost somewhere around the £500 mark, the collective cost of my current routine comes in at less than £100.
The formulas are creamy, the products are easy to use and, most importantly, the results look surprisingly high-end. Keep scrolling to discover the 11 products I use every day in my affordable, full-face makeup routine.