As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.
I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor is actually considering buying for herself.
I’m always on the lookout for pieces that make my outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Versatility also plays a huge part in the elimination process when I’m thinking about whether something is worth buying. If I can dress it up and down and layer it up in all seasons, I know I’ll get more wear out of it, so it’s a winner.
Keep scrolling and you’ll find the 36 new things I’m currently obsessed with. Any one of them would add worth to your wardrobe, and you can have full confidence that I’m either saving up for, dreaming of or wearing these exact pieces right now.
A great shirt goes a long way in spring.
Reformation’s cult wide-leg trousers now come in this fresh ‘olive’ colour.
A trench becomes essential from the end of February.
Arket does stripes so well.
I haven’t been able to get Gucci’s Jackie bag off my mind for a long time now, and this new grain leather version has gone straight to the top of my wish list.
COS’s famous wide-leg trousers are finally back in stock.
This makes for a perfect transitional spring jacket.
If you’re looking to invest in classic designer loafers this year, these have my vote.
My most-worn knit now comes in this lush chestnut brown.
I have COS’s best-selling bag in black, but I wear it so much I’m thinking of investing in this new colour for spring.
This has spring written all over it.
These make jeans look so fresh.
Speaking of jeans, these are my new most-wanted pair from the high street.
If you don’t own a classic black blazer, this is one to seriously consider.
I live in utility jackets like this during trans-seasonal months.
Mark my words, slimmer leg sock boots are going to be everywhere for 2023. These will take all your winter pieces into spring with ease.
Another heavenly piece from Toteme.
Don’t sleep on Boden’s refreshed knitwear section, and there’s 20% off until the 15th Feb.
Me+Em does such great quality pieces.
How cosy and chic is this cardigan?
I’m considering these for my one designer footwear purchase of 2023. I really want to wear them with relaxed outfits like the one above.
After the success of Loewe’s logo tanks, there’s no doubt this will sell out in record speed.
I couldn’t believe this was from H&M either.
Ideal for pairing with high waisted wide leg jeans and tailored trousers.
I love the scarf detail in this blazer.
Frankie’s Shop’s cult trousers are back in stock, just in time for a year when elevated cargo pants look set to be everywhere.
These feel very Alexa Chung.
Hello, new Mulberry bag!
This expensive-looking jacket comes in sizes up to a 4XL.
A great pair of hoops to keep in your handbag for times when you need to feel a bit more dressed up.
I find layering is key from February onwards so this versatile shacket just went straight into my basket.
Bravo, M&S. This could absolutely pass for designer.
There’s a lot in Ghost’s newly relaunched archive collection that gets me excited, but this dress has to be my highlight.
I’ve been influenced into wanted a denim midi this year, and I trust Agolde wholeheartedly to design the best one.
So affordable, and yet the interesting neckline makes it feel really polished.
Mango’s new Selection edit is full of elevated, premium-quality pieces like this beautiful leather midi skirt that you’ll probably own forever.
