I Shop for a Living—These Are the 45 Best New-In Buys I’ve Seen Recently

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I Shop for a Living—These Are the 45 Best New-In Buys I've Seen Recently

As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.

I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor is actually considering buying for herself.

I’m always on the lookout for pieces that make my outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Versatility also plays a huge part in the elimination process when I’m thinking about whether something is worth buying. If I can dress it up and down and layer it up in all seasons, I know I’ll get more wear out of it, so it’s a winner.

Keep scrolling and you’ll find the 30 new things I’m currently obsessed with. Any one of them would add worth to your wardrobe, and you can have full confidence that I’m either saving up for, dreaming of or wearing these exact pieces right now. 

The trench all of us Who What Wear editors want right now. 

Surely the one item on everyone’s spring wish list is a long denim skirt. 

If you’re looking for simple, easy updates for your spring wardrobe, a fresh white shirt always does the trick. 

This has been on my wish list for so long and it just came back in stock. 

I’ve been looking for a slim white T-shirt to tuck into wide-leg trousers and this is the perfect basic. 

The perfect amount of slouch. 

This will instantly make all your outfits feel spring-ready. 

How pretty is this? I’ll wear to work with boots and to weddings with sandals. 

I’ve been on the hunt for a pair of cropped jeans to wear with loafers and flats—I have these in black so I know they’re super comfy. 

The now-famous bag is back in stock again! I love this chocolate brown for spring. 

A good-quality black blazer is a wardrobe essential. I’ll wear this with cropped jeans, a white or striped T-shirt and loafers until summer hits. 

A perfect transitional spring jacket. 

Striped shirts are overtaking block-coloured shirts for SS23—mark my words. 

I’ve looked at them all and these are the best ballet flats on the high street. 

A T-shirt so good it’s in its own league. 

Fearne Cotton’s new collaboration with Nobody’s Child is full of beautiful dresses, but this denim jacket has me hooked. 

This bag is unsurprisingly selling extremely fast. 

A premiume tank top is a capsule wardrobe essential for layering. 

My most-worn knit is back in stock for another year (although it will likely sell out again soon).

This makes a beautiful spring jacket you can take through other seasons as well. 

COS is so good at producing designer-looking buys and these loafers are proof.

The ultimate wide-leg trousers—trust me. They also come in regular and petite sizes. 

WAT the Brand is one of my new favourite labels for comfy yet chic spring capsule pieces. 

This easy-to-throw-on dress comes in extended sizes too. 

Get your hands on the basket of the year before it sells out. 

Mango’s cargo jeans are cool yet classic. 

Such a pretty floral dress that you can easily wear now with knee-high boots. 

An invaluable layering piece you’ll wear until it’s worn out. 

These are Reformation’s bestselling jeans for a reason. 

This would look equally good with trainers and a cream knit as it would dressed up for a summer event. 

So easy. So chic. 

You just know you’ll get so much wear out of this seriously premium-looking blazer.

These best-selling loafers are back in stock again for this spring because they’re just SO classic. 

Don’t underestimate how useful a pair of dungarees can be in your wardrobe. 

I’ve seen this expensive-looking trench in real life and it does not disappoint. 

Slim-leg trousers are back! You heard it here first. 

I love this whole outfit, to be honest. 

A tweed jacket always makes an outfit look expensive. 

Add a pop of colour to your basics with these industry-famous wide-leg trousers. 

I can’t believe how designer this affordable bag looks. It comes in black too. 

H&M’s most popular wide-leg jeans are ideal if you’re wanting to try out the trend on a budget. 

I’ve added this whole three piece suit to my basket, but even just the trousers alone make a great addition to any elevated wardrobe. 

If you can’t get your hands on Adidas Sambas, these make a great alternative. 

Have you ever seen a more perfect spring dress?

Perhaps the single most important buy of 2023 is a leather bomber jacket. 

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

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