I Stopped Saving My Outfits For When Things Return To “Normal” & You Should Too

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Our lives have been in a state of flux — and so has our sense of style. In partnership with Macy’s, we’ve tapped R29 editors to shed light on how their personal styles have evolved in the last year, aligning them with their own specific fashion identity that offers a glimpse into who they are and a reflection of the times we’re living in. Read more about the partnership and the other fashion identities here.

It’s an unfortunate but true reality — over a year of staying indoors has endangered one species in particular: the social butterfly. Thankfully, its virtual (and fashion) counterpart has flourished during this time. The Social (Media) Butterfly, lives and draws inspiration from social media, flitting from trend to trend and seeking out the next buzz-worthy bag, shoe, or pattern.

Brenda Barrientos, social strategist for Refinery29 Somos, had always stopped short from fully expressing her personal style, too afraid and too self-conscious to draw attention to herself. But in the last year, she embarked on a journey of discovery that allowed her to figuratively break free from her chrysalis and emerge as The Social (Media) Butterfly. And with it, she’s developed a fearless approach to fashion, outfitting herself in loud prints and funky silhouettes. Because, in her own words, “Why not?” Read all about it, below.

My pre-pandemic style could be described as… “Very colorful and bold, but a little more restrained — I think I was more self-conscious or not entirely comfortable expressing who I was through fashion and beauty.”

My personal style evolved… “When I started to break out of my comfort zone. I recently bought a bright blue swirly-printed two-piece set that I never would’ve worn before the pandemic because it’s so out-there. But I’m more comfortable with standing out because at this point, why not?”

But when the pandemic hit… “I was living at home with my parents and I mostly wore sweats. I felt like I wasn’t taking care of myself. Last July, I moved out and into my own place, and it was a hard adjustment at first, but not only did I learn to be comfortable in my solitude, but I also discovered the joy in dressing up, even if it was only to run an errand or go to the grocery store. These small opportunities to leave the house are a big deal to me, so I like to take my time to get ready — about two hours. I relish the process, and it’s become a form of self-care.”