If You Thought These New H&M Buys Were Designer, I Wouldn’t Blame You

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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You

This cashmere jumper is one of my favourite H&M winter finds. 

It can’t just be me—I had to do a double take when I saw these H&M finds because they’re just so good. Perusing the site’s new arrivals is a weekly activity of mine, and on my latest visit, I came across more than a few finds that actually stopped me dead in my scrolling. While most of these pieces fall under the £150 mark, I wouldn’t blame you for assuming otherwise.

As a fashion editor, I have a keen eye for spotting expensive-looking details, and since I’m always looking at designer clothing, I can easily spot those luxe details elsewhere. The H&M pieces you’re about to see below immediately reminded me of something I would see at a luxury retailer this winter, whether it’s an oversized wool coat, a cashmere jumper or a pair of polished  boots. There was so many chic pieces on my last visit to the website, in fact, that I ended up ordering a number of these winter staples myself. Read on to see H&M’s most expensive-looking buys in one neat edit for you below. You can thank me later!

A classic but modern trench coat. 

This is such a chic workwear dress. 

I love the texture on this. 

I want to copy this whole exact outfit. 

*Adds to basket immediately*

There’s no way this looks like it comes in under £100. 

The contrast stitching adds such a premium edge. 

This is giving me major Frankie Shop vibes. 

Such a cosy striped knit. 

H&M is so good at adding subtle design details that make their pieces look elevated—like the lace-up belt on this blazer

IMO, H&M does the best affordable tweed-style jackets. I have an older version of this that gets me so many compliments every time I wear it. 

A previous best seller, this draped dress is back in stock. 

Cable knits always look expensive. 

I love a cable knit.

Perfect for party season.

Perfect for work. 

Burgundy boots are so classy. 

The texture of this knit really elevates it. 

Creamy coat goodness.

This looks really thick and good quality. 

I love how simple and elegant this is. 

This whole tux suit is a vibe—I’d wear for work with a roll neck or shirt and black boots and add a red lip and heel, maybe some statement earrings for a party. 

A wardrobe staple to pair with chunky jumpers, or blazers when dressing up. 

Cosy girl era. 

The pearly detail!

Another excellent knitted dress. 

Next Up: I Check Zara Every Day—19 New Pieces I Predict Will Sell Out First

This story was originally published at an earlier date and has since been updated.

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