There’s no doubt that Le Labo’s widely adored fragrance Santal 33 is one of the most defining scents of the last decade. From Alexa Chung to Justin Bieber, some of the most iconic celebrities have professed their love for the unisex scent. And in all honesty, I’d go as far as to say that it was Santal 33 that put unisex fragrances back on the map. Before it, the offering of unisex scents didn’t stretch far beyond Calvin Klein’s CK One. Nowadays, however, if a new fragrance launch doesn’t work for men just as well as it does women, we don’t want to hear about it.
It’s true that more ‘traditionally’ male fragrances are having a moment (although we believe there really is no place for gender in fragrance marketing), but it was Santal 33’s unique and unrivalled freshness that made many realise that life didn’t have to be all vanilla and roses. Traditionally masculine, woody notes are beautiful too. And so began the whirlwind of Santal 33’s rise to fame.
Within the span of a few years, everybody who was anybody had a bottle of Santal 33 on their shelf, and you could barely walk down the street without smelling it on at least one cool fashion girl. Fast-forward to now, and the Santal 33 obsession isn’t slowing down. In fact, as a beauty editor, I’m still getting people message me about it almost weekly.
More recently, however, the angle of the questions that I’m receiving has changed. Whereas once upon a time people wanted to know everything about it, now people are asking me what sort of perfumes they can wear instead. It seems that, for some, its popularity has all been a little too much. And I totally get it. No one wants to smell like every other person they meet. In fact, I think I’d run out of hands if I were to count on my fingers all of the people, both male and female, in my immediate friendship group who own it. So if you’re looking for something similar to Santal 33 that isn’t Santal 33, I’ve got you. Keep scrolling for the 16 trending fragrances you’re bound to love just as much.
This post was originally published at an earlier time and has since been updated.