I’m a Shopping Expert—21 New-In Buys I’m Truly Obsessed With for 2024

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I'm a Shopping Expert—21 New-In Buys I'm Truly Obsessed With for 2024

As a Who What Wear UK editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.

I come across so many great pieces, but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor is actually considering buying for herself.

I’m always on the lookout for pieces that make my outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Versatility also plays a huge part in the elimination process when I’m thinking about whether something is worth buying. If I can dress it up and down and layer it up in all seasons, I know I’ll get more wear out of it, so it’s a winner.

Keep scrolling and you’ll find 36 new things I’m currently obsessed with. Any one of them would add worth to your wardrobe, and you can have full confidence that I’m either saving up for, dreaming of or wearing these exact pieces right now. 

Suede accents are going to be everywhere this year, trust me. 

A pair of mesh flats that are actually in stock (well, mostly). 

Such a timeless wardrobe piece I know I’ll wear on repeat. 

H&M’s knits are mind-blowingly good this season. 

The coat now comes in a deep chocolate brown and it’s living in my mind rent free. 

COS’ popular quilted bags now come as a sleek leather crossbody too. 

I keep coming back to COS for cosy and expensive-looking knitwear. 

Soooo cute. 

All of our editors are currently obsessed with V-Neck knits. 

I’ve never met a tweed jacket I didn’t like. 

I’ve been searching for a pair of polished dark denim jeans and hese have answered my prayers. 

I’m on the hunt for some flat knee high boots to pair with leggings and these could easily pass for designer. The strap is removable too, for two looks in one. 

It might seem counter-intuitive but white jeans are going to be big news this autumn/winter. Pair with chunky, cosy knits. 

I didn’t know I needed a mini skirt for autumn, but now I do. 

Legging season is upon us, and these are anything but basic. 

Is my obsession with brown becoming obvious yet? These are the perfect wide-leg trousers. 

My favourite jeans now come in black. 

Effortlessly cool. 

I simply cannot wait to cosy up in this all winter. 

I’ve done the research and navy always looks expensive, trust me. 

A beautiful addition to any jewellery box. 

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

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