When Amazon’s sales like this week’s Big Deal Days roll around, as well as Prime Day and Black Friday, my beauty-editor self gets excited. Whilst I do believe in shopping sensibly and consciously, Amazon’s sales are the ultimate time to pick up the best beauty deals. Whether it’s an investment beauty tool, a new hairdryer or stocking up on your favourite shampoo and conditioner, you can get huge savings on the beauty products you actually want and maybe even already use. And for Amazon’s Big Deal Days sale, I’ve been scrolling through thousands of deals to bring you the ones that I think are worth it, or a particularly standout deal.
To access the current Amazon Big Deal Days sale, running from the 10-11 October, 2023, you’ll need to register for Prime, which will give you access to thousands upon thousands of deals. Yes, I am absolutely keeping my eyes out for an air fryer, but what I’m most anticipating is the influx of incredible beauty deals to be found this week. And Amazon’s sale has not disappointed. From beauty tools like laser-hair removal devices and hair multi-stylers to TikTok-viral makeup buys and results-driven skincare, there are some incredible savings to be had.
Below, I’ve shared my wish list of the ultimate deals across beauty tools, makeup, skincare, haircare, bodycare and fragrance to save you from endlessly scrolling. Trust me: There are some seriously good products in this edit.
Just look at that incredible saving on this Braun IPL hair-removal device. This kit has everything you need to drastically reduce unwanted hair, whether it be on the face or body. It comes with a cordless handheld device that is incredibly speedy (zapping the skin every 0.5 seconds), making treatments quick and fuss-free. The set also includes different attachments to treat targeted zones like the upper lip and bikini line, as well as a razor for treatment prep and a chic pouch to house it all. This is by far the best deal I’ve seen in Amazon’s Big Deal Days sale.
Everyone who heat-styles their hair should own a pair of GHD hair straighteners, and in my opinion, the Max Straightener (which has extra-wide plates) is the best model to go for. The larger plates accommodate more hair, making straightening your hair much faster, especially if you have long, thick or textured hair.
Run, don’t walk, because I predict this is going to be one of Amazon’s Big Deal Days’ most popular buys. This hot brush makes creating big, bouncy blowouts an absolute breeze, helping to add volume whilst drying your hair as you style. Everyone will think you’ve just paid the salon a visit for a professional blowdry.
This is another brilliant hot brush that’s really worth it. GHD’s Rise styler creates long-lasting root volume and bounce throughout your lengths, leaving a sleek and glossy finish. The Prime exclusive offer is too good to miss if you want to have a great hair day every day.
This might be my favourite from all of the Amazon hair-tool deals right now. If you’re in the market for an incredible pair of hair straighteners, make it these. The extra-wide plates make straightening your hair so much quicker, and Cloud Nine’s innovative plates cushion the hair, which means less drag on delicate strands. With multiple heat settings to choose from, you can customise them to your hair texture’s needs and style requirements. The plates are also infused with minerals, which impart a healthy shine to your lengths as you straighten.
I’ve been loyal to my GHD hair dryer for years, so I see this as a great investment even without the generous discount for Amazon’s Big Deal Days sale. And hair stylists love it too. “The GHD Helios Hair Dryer gives you the perfect flow of air when drying to create a natural fullness, stunning shine and smoothness like no other,” says celebrity hairstylist Zoe Irwin. “It’s my new kit-bag essential as it’s so fast and really minimises drying time, therefore limiting damage to your hair.”
If you’re tired of expensive waxes or buying razors, then this might be the best investment you can make in the Amazon Big Deal Days sale. This IPL hair-removal device promises significant hair reduction when used regularly (with up to 92% hair clearance after three treatments). I’ve tried this device and it’s incredibly effective and fuss-free to use. Plus, it is an easy, painless and speedy way to treat loads of different areas, with body and face attachments included too.
I’ve heard incredible things about this hair dryer, and if you’re thinking of investing, Amazon’s Big Deal Days sale is the time to do it. The iQ technology means your hair is dried in no time at all, and it includes both a concentrated nozzle and a diffuser attachment, which both leave hair looking healthy and shiny.
I love BaByliss’ hair tools—I think the brand has some of the best affordable options around. This hair multi-styler is incredible; we put it to the test in our hair multi-styler review, where you can see it in action, and this one scored very well for the price. From creating smooth and sleek styles to bouncy blowouts, there’s nothing this tool can’t do.
Looking for a budget-friendly pair of hair straighteners? Look no further. I’m shocked at the huge saving on these hair straighteners, which have argan oil infused into the plates to add a glossy shine to your lengths as your straigthen. There is also a wide-plate version of the straighteners (with a big discount) if you have thicker or longer hair.
As a beauty editor, I actually think there’s no better investment than spending time and money to look after your teeth. If (like me) it’s time to invest in a new electric toothbrush, you’re in luck. This sleek design from Philips has a huge saving, and comes with a travel case and three additional brush heads.
You can bet my jaw dropped when I saw this cleansing duo in Amazon’s sale. Together, these two products are worth £74, so this is a real steal. Elemis Pro-Collagen Cleansing Balm is every beauty editor’s go-to for removing makeup (it actually makes taking off your makeup a treat rather than a chore), and Pro-Collagen Energising Marine Cleanser is ideal for use as a second cleanse to gently remove impurities from the skin. I’d move quickly on this deal to avoid missing out.
If you want to get serious with your skincare routine, using a retinol is a must if you’re not doing so already. It’s one of the few ingredients that is proven to address wrinkles, firmness and pigmentation, and it’s also great for acne-prone skin. My thumbs stopped scrolling when I saw this deal, which includes both Murad’s results-driven retinol moisturiser and the eye serum. Just look at the before-and-after images.
This iconic powerhouse balm will serve you in every area of your beauty routine. It can be used as an intensive lip balm for chapped lips, a glossy highlighter, a brow tamer, a cuticle nourisher or even on dry areas of skin. I truly can’t be without a tube, so I’m adding this to my basket.
This is a really affordable retinol to try if you’re on a budget, and it’s over 50% off during Amazon’s Big Deal Days sale. Containing both retinol and niacinamide, it helps to brighten, plump out wrinkles and firm the skin. This cream texture is both nourishing yet lightweight, and it had countless five-star reviews. I doubt stock will hang around for long at this price.
You only have to look at the glowing reviews on this eyelash growth serum to see that it really works. After six to eight weeks, you can expect longer, darker and fuller lashes. You can even apply it on eyebrows to encourage thicker hair growth and fill in sparse patches. It’s also competitively priced compared to some of the more expensive brands on the market. You also get 8ml of product (compared to other brands that normally offer around 3-4ml), so this will last you for around four months.
This is one of the best SPFs under £20 and it has a generous discount this Amazon Big Deals Day, at just £9. The ultra-lightweight formula glides onto the skin without leaving a white cast or greasy residue, and it sits brilliantly underneath makeup too. The broad-spectrum protection shields against both UVA and UVB rays, and the SPF 50 ensures great protection from the sun’s damaging rays year-round.
I’m obsessed with all of CeraVe’s affordable yet effective skincare, so I’m adding some of my favourites from the sale to my basket. If you have body acne or those annoying bumps on the backs of your arms, this cleanser is incredible for leaving limbs smooth and free from irritation. You can also use it on your face.
This is my ride-or-die moisturiser come winter, so I’m stocking up before the cold weather hits. Great for dry or even very dry skin on the face or the body, it cocoons the skin, hydrating and soothing with ceramides and hyaluronic acid. And this huge tub will last you through the entire season.
Topping up your sunscreen throughout the day can be tricky, but this SPF 50 mist makes it so easy. The fine mist spritzes a protective shield over makeup, refreshing foundation as it shields from the sun’s rays. It’s ideal for throwing in your handbag.
L’Oréal Paris’ Revitalift Clinical 12% Pure Vitamin C Serum is just as good as its expensive counterparts. From brightening pigmentation to lending skin radiance and leaving it smoother, everyone can benefit from a vitamin C serum, and this is a great option that won’t break the bank.
I’ve tried a lot of expensive face masks. But honestly? These ones from Garnier are incredible for the price, and this Amazon Big Deal Days offer is too good to miss. You get five different sheet masks for £9, making them less than £2 each. They’re also fully compostable so you can enjoy the hydrating effects without compromising the environment. I like to keep a stash in my fridge for when my skin needs a cooling hit of hydration.
This highlighter-concealer-primer hybrid is a very affordable alternative to some of the more expensive options out there. Trust me, you can’t tell the difference between this and ones double the price.
Urban Decay’s All Nighter Makeup Setting Spray really does live up to the hype—it locks makeup into place like no other. Myself and the Who What Wear UK team love the original version, but the Extra Glow and Vitamin C versions are also on sale if you’re after a radiant, dewy finish for your makeup.
This is genuinely one of the best drugstore mascaras around, so it’s going straight into my basket. It lends lashes the fullest, most voluminous flutter that doesn’t clump or flake. It’s worth trying for the decent discount if you’re in need of a new mascara.
Dark circles? They’re no match for this concealer. The creamy formula melts into the skin (without creasing or settling into fine lines) and offers impressive coverage, leaving eyes looking radiant and wide-awake. The sponge tip is also ideal for touch-ups on the go.
This very mascara sent TikTok into a frenzy when it launched, and to this day, it’s hard to come by—it flies off the shelves. The flexible brush stretches lashes to an incredible length, leaving them perfectly defined and fanned out. I always get asked if I’m wearing lash extensions when I wear this mascara.
As a beauty editor, I’ve tried a lot of makeup brushes. But honestly? These are just as good (if not better) as some of the more premium makeup brushes. This five-piece set contains everything you need for flawless makeup application. It includes a blusher and bronzer brush, a foundation buffing brush, a powder setting brush, a makeup sponge for effortlessly blending concealer and an eye shadow blending brush. All for £16!
OPI’s iconic nail strengthener now comes in its cult-classic Bubble Bath shade. It leaves a healthy, sheer pink veil of colour whilst helping to strengthen brittle, splitting nails as you wear it.
If you find your eye makeup doesn’t stay in place, try this primer. Eye shadow and liner cling to it, locking your eye look in place all day long.
I’ve never seen Olaplex’s most iconic product with such a huge discount. If you have damaged hair from bleach or heated styling, this mends all hair sins to restore hair back to its former healthy glory.
While I’m picking up the No.3 Hair Perfector, I’m stocking up on this shampoo and conditioner bundle, which saves a pretty penny.
This is one of the best hair products I’ve ever used—hands down. Nothing else smooths flyaways and static like this treatment spray, which creates a humidity-proof veil on the hair to repel moisture, leaving you with an ultra-shiny, glossy and smooth finish which lasts for several hair washes. I’m obsessed.
I adore Kerastase’s hair oils, which add an expensive-looking lustre to dull, dry lengths that are in need of hydration. A little goes a really long way, so this bottle will last you for ages, making the sale price even better.
I hold out for Amazon sales to stock up on bundle duos of shampoo and conditioner, which gets you a hefty saving. This recovery range is ideal if your hair is damaged or dry, leaving it shiny, healthy and full of bounce.
This set is incredibly good value, and has everything you need to keep your hair in great condition. It’s particularly great if you colour your hair or use a lot of heat on it, helping to repair the bonds in compromised hair follicles that prevent breakage. Inside the kit you there’s a pre-shampoo treatment, shampoo, conditioner and leave-in hair serum.
This mask was a game-changer when my balayage went brassy. It helps to remove the heavy metals and build-ups that can accumulate on our hair in the shower, which can distort artificial colour and bleach, helping to revive hair colour and restore lustre to dull lengths.
I swear by this pre-shampoo treatment, and TikTok loves it too. It leaves damaged hair soft, silky and swishy—perfect if you use a lot of bleach or heat on your hair and are looking to give it some TLC.
This is one of the hardest-working products in my beauty routine. Not only will you find this in just about every celebrity hairstylist’s kit bag for perfecting sleek buns and taming flyaways, but it also doubles up as a long-wearing eyebrow gel for keeping brow hairs in place all day. I’m stocking up on a tube whilst it’s even cheaper than usual.
Behold: the chicest handbag perfume you’ll ever have. Gucci’s Memoire D’une Odeaur fragrance is a mysterious woody and herbal scent that is bound to get you plenty of compliments.
I cannot live without this pillow spray, which really does work to induce a restful night’s sleep.
I can’t believe that one of the most iconic perfumes ever is in Amazon’s sale, and this 200ml bottle is a steal. This light, citrus perfume is a crowd-pleaser, and smells just as modern today as it did during its original launch in the ’90s, when Kate Moss fronted the iconic campaign. If you don’t have this cult perfume in your collection, take this as your sign to try it whilst it’s on sale.
Bath season is upon us, so it would be rude not to try this beautiful bath soak to help encourage a deeper sleep as the nights draw in.
L’Occitane is a French-girl favourite, and this cherry blossom fragrance transcends all seasons with its gentle floral scent of cherry blossom, freesia, lily of the valley and musk.
Amazon sales sales are the ideal time to pick up a great deal on self-tanning products like this St Tropez classic, which is almost 50% off.
Both zesty and floral with a smooth musk base, this perfume is a real crowd-pleaser if you’re looking to buy a fragrance as a present.
