I’ve dedicated a decade of my life to writing about French style, but one subject I’ve admittedly overlooked is swimwear. For me, swimwear has never held much allure—I put this down to living in Britain, where many of us only require swimwear whenever we take a trip abroad. The fact is I would always rather spend my money on dresses and bags and sandals over a new swimsuit or bikini I’d only wear for one 14-day streak each year. However, after not being on holiday or in an exotic climate in over three years, for once, I’m excited to begin assembling my beachwear wardrobe for this summer. This brings me back to the focus of this feature: What do French women wear to the beach?
Which swimwear trends really matter to French girls? Let’s find out…
I’ve analysed the Instagram feeds of every French person I follow to find out which swimwear and beachwear trends they prioritise, be it on holiday or simply visiting the coastal regions of their home country. Needless to say, their take is a chic one and goes way beyond bikinis and cossies. Instead, they assemble entire looks around going to the beach, carefully choosing the perfect cover-ups, accessories and jewellery, resulting in an impressive array of French-girl swimwear trends to try. Which will I be copying and pasting into my suitcase? Scroll on to find out.
Style Notes: You might assume that the first and only hat the French would grab for a beach trip is the straw hat, but lately, bucket hats seem to be the outfit topper of choice—particularly when worn in tandem with the next item on my shopping list…
This will go with a multitude of swimwear options.
If you’re feeling fancy…
Style Notes: One of the linchpins of French style is dressing with ease, and what could be simpler than throwing an oversized linen shirt over your swimwear?
M&S is my go-to for affordable linen.
Zara offers this linen shirt up in five dreamy hues.
Style Notes: What could be more French than a basket bag? I know it sounds cliché, but this is one French-style stereotype that French women generally love to wear and carry, beach trips included.
My dream basket bag.
This Arket option will appease minimalist dressers.
Style Notes: One of the easiest ways to give your look edge and serious style cred is with a pair of statement sunglasses—a hack French women regularly employ to further elevate their swimwear. Look for interesting shapes as opposed to bright colours to keep your aesthetic chic.
I love this take on a cat-eye style.
Rectangular sunglasses with rounded edges are very much having a moment.
Style Notes: At the risk of generalising, when it comes to prints, I find that French women gravitate towards a handful in particular. Stripes, florals and polka dots are up there, but the most prevalent, and perhaps the most appropriate, is gingham check, which radiates Gallic-girl charm. If you want to emulate French style on the beach, this is your fast track.
Gingham always feels classic.
The blue and white adds to the Gallic feel.
Style Notes: If you want to look on-trend at the beach or pool this season, then it goes without saying you need a matching short-and-shirt set in your life. Linen textures will always be considered timeless, but I’m starting to see more and more teddy towelling fabrications coming through, too.
Style Notes: Although they all have very different personal styles, almost all of the French people I follow on Instagram own (and love to wear) black swimwear. They’re undisputedly chic. Look for silhouettes like one-shoulder straps or interesting fabrications to bring the basic to life.
Understated yet impactful.
You can’t go wrong with Hunza G.
Style Notes: While I’d never advise wearing your finest of fine jewellery to the beach or pool, French women like to accessorise their swimwear with elegant necklaces; coin medallions seem to be the thing right now.
I own a Missoma pendant just like this and get so much wear out of it.
This looks like you could have picked it up on your travels, which is always appealing.
Style Notes: A common stereotype about French people is that they’re classicists, only ever wearing wardrobe basics. While this certainly isn’t always the case, it seems when it comes to bikinis, the style most French women I follow prefer is indeed a classic—the triangle bikini.
Brown and earthy tones are trending in swimwear right now.
One to bookmark if you are DD+ like I am.
Style Notes: The last thing you need to concern yourself with on a beach trip is worrying about how your hair looks. Cue a silk square scarf, which French women use to protect their locks and their scalps from the sun’s harmful rays. Handily, it also looks cute.
Tie this around your bag strap when it’s not decorating your hair.
A quiet-luxury scarf.
This story was published at an earlier time and has since been updated.
