Whenever I’m in the mood to treat myself to something new (which, admittedly, is quite frequently), there are two places I always head directly to—H&M and Zara. With a nuanced and often elevated take on the trends and appeasing price tags, I don’t think I need to go into detail as to why I find them so appealing. However, just because I get the urge to shop doesn’t mean I do so frivolously or without consideration.
Sure, there are pretty pieces in every H&M and Zara category, but that makes their respective websites a bit of a thirst trap, where appearances can easily lull you. However, when I shop H&M and Zara, I do so with as discerning an eye as possible, seeking out the pieces that go beyond the current season and that genuinely fit with my aesthetic. While our personal styles might not match up, and that’s totally okay, I do believe I’ve managed to curate an edit of the best Zara and H&M fashion items that won’t date for you below. Take a look, and hopefully, you’ll find something you love.