I know what you might be thinking. Boden? The home of the British breton and garden-party florals? Yes. Honestly, I’ve been noticing the brand’s designs getting more and more stylish in recent years, and the new spring collection is undoubtedly their best yet. In fact, it’s not just me that’s been eyeing up highlights like their elevated knitwear and new denim launch—I’ve overheard so many industry conversations recently where editors and insiders are proclaiming just how much they love Boden right now. A recent (successful, I’d say) influencer campaign has also seen so many of my favourite content creators sourcing and styling up Boden’s best new-in items, and I have to say my wish list is suddenly looking pretty long as a result.
From the cropped trench jacket spotted on Kim Turkington (above) and Monikh (below), to that designer-looking collared knit and the fresh striped pink shirt on India Sehmi. These are the kind of expensive-looking separates you might expect to find at ARKET or COS, but with the quality that comes from an independent British brand. Luckily for my bank balance, when I went online today to check out with some of these lovely new spring staples, I saw that there’s actually an incredibly generous Boden sale happening, with a huge 30% off full price styles (meaning all the brand new season spring drop) using the code B9F1 at checkout until Monday morning. Needless to say it was one of those ‘it’s meant to be’ moments, and I thought it was only fair that I shared this insight.
Clearly, Boden’s strong suit these days is an anti-trend approach, with beautiful quality and timeless design front and centre. At the top of my wish list are classic spring items that I want to wear right now, but will also pull out next year as well, which automatically makes them great sale buys you’re unlikely to regret.
Keep scrolling to see, in my expert opinion, the 17 best items worth buying for less in Boden’s new-in sale this weekend.
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