If you feel as though Instagram is giving you deja vu with everyone wearing similar outfits, you’re not alone. We can’t stop seeing puffer coats, striped jumpers, knit vests and fleecy teddy jackets on repeat. And do you know what we’ve also noticed? It’s three brands in particular that all of these cult items are coming from, and that’s Totême, Arket and Frankie Shop.
With minimalist, classic and effortless pieces in common, it’s no surprise our fashion friends are looking to them all to enhance their winter wardrobes. But they’re also all known for creating a stampede from loyal fans who have the magic power to make certain pieces (looking at you Totême teddy coat), sell out almost immediately. Totême’s quilted coat caused such a stir in 2020 when it sold out, people were paying above the odds to get it on Depop. Then there’s Frankie Shop’s oversized quilted jacket that’s had more air time than The Kardashian’s over on the ‘gram. And do we even need to mention how much everyone is obsessed with Arket’s blazer collection?
There’s strong competition to snap up the best bits from Totême, Arket and Frankie Shop, but we’ve made it easier with an edit of the most sought after coats, jumpers, trousers and everything in-between.
Style Notes: One of the lucky ones to get their hands on that Totême teddy coat, Jessica styles it effortlessly with jeans and chunky boots. Although it has sold out everywhere (we’ll let you know as soon as it’s restocked), we have found the striped jumper everyone has been obsessed with all year along with the quilted coat that’s just come back online. Be quick!
The OG striped jumper that took over 2021.
Paddington Bear chic.
Quite literally made for walking with that comfy heel.
Round your neck, bag, belt or wrist, the possibilities for this silk scarf are endless.
Every fashion person owns these exact jeans.
It sold out in all colours in 2020, but it’s back (and in stock) right now.
Any half-zip jumper gets a yes from us.
There’s a matching blazer, too.
Style Notes: There’s no denying the love fashion influencers have for Arket’s blazers, and coats and leather trousers… and everything else, for that matter. A go-to when it comes to wardrobe basics with a cool-girl twist, so many of these pieces below have already been doing the Instagram rounds.
You’ve also seen the matching skirt on your daily scroll, right?
This one won’t stick around long.
Imagine this with leather trousers and loafers.
Here to liven up any coat going.
Because fleeces are a thing.
The beanie evryone has been wearing in every colour of the rainbow.
Arket does THE best leather trews.
The squishiest of puffer coats.
Style Notes: When you see the words ‘Frankie Shop’ you instantly think of the oversized quilted khaki coat, right? It’s basically famous, and along with it is the NYC brand’s oversized blazers, loose-fit tailored suits and the jumpsuit everyone loved a few years back. Now, we’ve found the next lot of items–including beanies, bright jumpers and sweaters–that everyone has already been wearing.
Keep it classic with tailored trousers and trainers.
So good with a grey sweatshirt.
Frankie Shop is known for its oversized blazers.
We all know Frankie Shop’s quilted jacket sell out, fast.
Forever a go-to for sweater sets.
We’ll be wearing this oversized shirt with stirrup leggings.
