The world’s first insect influencer @bee_nfluencer has taken to Instagram to make a buzz around an important cause – saving bees from possible extinction.
The mastermind behind all this is the Fondation de France which hopes that bee influencer’s huge instagram presence will be an incentive for brands to partner up to promote their products. Money generated will then make its way to the organization’s bee fund, and used to finance the rebuilding of habitats, raise awareness, educate people, the impact of pesticides on pollinators, and convert farmers to pollinator-friendly techniques.
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