What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you’re looking for an immaculately tailored staple, affordable knitwear or the perfect pair of shoes, I take my responsibilities as Who What Wear’s shopping editor very seriously, and I’ve saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year’s time as they do now.
Of course, there’s also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect for the winter/spring transition, and this week’s edit includes plenty of wardrobe gems, like the perfect designer shoulder bag and the jersey dress that’s a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
On your marks, get set, go. This jersey version of the summer’s viral tank top is about to sell out in seconds.
Klaxon alert! There’s a new collaboration from Who What Wear favourites With Nothing Underneath and Free People. Expect WNY’s exceptionally tailored with a dose of Free People’s fashionable, free-spirit.
Just when I thought I had enough trench coats in my wardrobe, H&M changed my mind. Oh well, at least I have a whole host of new ways to wear them.
Aurum and Grey’s simple gold hoops are my everyday favourites, but these are the perfect option for a stylish evening.
And speaking of evening wear, as a slip dress devotee I’m a firm believer that a satin dress looks good on any occasion, and this ruby red dress is conclusive proof.
Sorry loafers, I’m wearing kitten heel slingbacks with my jeans from here on out.
Yes, the ready to wear is good, but when it comes to bags and shoes, Bottega’s accessories are sublime.
I made the decision to trade in skinny jeans for straight leg a long time ago, and I haven’t looked back since. High-rise and waist cinching, but still relaxed in the leg, they’re the first thing I reach for when I want to do “comfy-chic”.
Whether you call it the “Vanilla Girl” aesthetic (or just tonal colour-blocking), this fluffy wool coat is the key to nailing expensive-looking layers of cream and white.
The perfect wool shacket for this “not-quite-winter-not-quite-spring” weather. Wear under a coat now, and over a summer dress as soon as the sun reappears.
It’s time to fill your social calendar–this is a dress that deserves to be seen.
By Pariah’s elegant teardrop earrings are the only accessory you need for a very stylish evening out. The 14-karat recycled gold and opulent black onyx make these a piece worth cherishing for a lifetime.
Wedding guest or party plans? You’re going to want to see this dress now, because once the secret is out, it’s more than likely to fly out of stock.
You heard it here first–Mary Janes are a strong contender for the shoe of the season.
While the cold-snap continues, you’re going to want to wrap up in an elegant coat like this.
If you think this blazer is good, just wait until you see the entire 3 piece suit. Quite honestly, the stuff of dreams.
And just like that, I’m happy to trade a 90s baguette for a slouchy, oversized pouch.
Come rain or shine, there’s no outfit that can’t benefit from a glossy, vinyl jacket.
There’s nothing not to love about this dress. I might be optimistically counting down to spring in adding this to my basket now, but all signs point to a bestseller in the making.
The best excuse to stay in bed a little bit longer. That is, if you needed one.
After Alexa Chung singlehandedly brought back the Mary Jane, the high street is full of affordable options.
A classic fit, double-breasted coat perfect for layering over knits in the winter, and wearing open over dresses come spring.
The perfect slouchy fine-knit to tuck into jeans and high-waisted skirts.
Embrace colour this season by pairing a statement trouser with a soft, grey knit, white tee, or even a pink shirt.
This chic mini 90’s baguette is still big enough to hold all of your essentials.
A cosy jumper is a winter staple, and ARKET has nailed the balance between fit, fabric and finish with this elegant alpaca knit, and for under £80.
The perfect skirt to pair with jumpers, shirts, white tees, in fact, just about anything. Just pull on and wear on repeat, it’ll feel dressier than a pair of basic jeans.
2021 introduced us to the scarf coat, 2022 made it a cult hit, and 2023 perfected it for a new year.
Looking for the best cotton and linen shirts on the market? That’s easy. With Nothing Underneath specialise in the kind of tailored shirts you’ll wear with everything, and the new striped boyfriend shirt is no exception.
The only dilemma here is whether to go for cream, black, brown, or greige suede. Decisions, decisions…
They’re back! The shoes that took over your feed last year are now back in stock, but act fast before they sell out again.
The coat to help you see out the last of the cold winter weather in style. Is it wrong to want to skip summer just to wear it again?
If you haven’t already invested in a statement turtleneck, what have you been wearing all season? Undeniably cosy and cool.
The Frankie Shop’s best blazer now comes in a newly stocked colourway. I’ve got my eye on the full three piece suit, but the rosy, pink blazer would look equally with a white tee and pair of blue jeans.
Winter called and Arket answered with one of the best shearling coats on the high street.
M&S, you’ve done it again. Another pair of designer looking shoes that wear well and don’t break the bank? I’ll take a pair in every colour (and there are four).
Thank you Barbiecore, you served us well. And while I’m still partial to a (little) bit of pink, this time it comes in the form of a pastel, cotton shirt that I’ll wear undone and oversized.
Looking for a pair of quality jeans that will last a lifetime? I’ll spare you the search, Mother always nail the fit, wash and fabrication.
Here’s to hoping that we’ve made it through the worst of the winter weather. But, just in case, this chic, understated coat is easy to layer up with knits, and wear all spring too.
Everyone from logomaniacs to considered minimalists will love this Totême scarf. The easy way to add designer polish.
Back to work means out of sweatpants, and this kick flare fit nips in at the waist and pools around the ankle to create a flattering silhouette on any body.
I’m going to start with a bang. This unmissable asymmetric dress is not only comfortable (no more clingy bodycon, please), but its also the perfect dress to kick start a party.
When I say I’ve been on the hunt for a pair of special party shoes, this is what I mean.
Just when I thought I was over denim jackets, Ganni have released a chic, fitted blazer that’s changed the game.
Finally, a heavyweight knit that’s as pretty as it is practical.
It might feel like a summer dress, but it’s never too early to start dreaming about new Matteau. I’ll be buying it now to wear in spring, as mark my words, it’ll be sold out by holiday season.
The bestselling bag is back, and while the black colourway is still sold out, my favourite version has to be the expensive looking dark brown (although the statement red is a close second).
I’ve been obsessed with finding a polished boot with a comfortable heel, and Free People have most definitely delivered.
It’s been a particularly cold couple of weeks, so House of Dagmar’s shearling jacket tops my list as the cosiest (and coolest) biker on the market.
With scarves this cute, the cold snap isn’t so bad.
Only Chloé could collaborate with heritage brand Barbour and give us a 9 piece collection so covetable we actually wish for bad weather. My highlights are the ruffled trench coats and this pair of leather riding boots.
Another predictably stylish piece from Totême, this refined double breasted coat will instantly elevate any look.
It doesn’t get chicer, or more comfortable, than a ribbed knit dress–in fact, it’s one A-list approved trend that we’re happy to get behind.
An easy, everyday coat that will go with everything from jumpers and jeans, to dresses and heels.
So long skinnies, all of the coolest jeans now have a high-waisted, loose flare fit.
RE/DONE’s exclusive 7-piece capsule collection with MATCHESFASHION includes fun archive pieces, classic denim cuts, and a cosy cardigan with plenty of retro appeal.
Although we will always have a soft spot for that Arket blazer, this new cinched jacket is a strong contender for my favourite dressy jacket on the high-street.
Turtlenecks, printed blouses, classic white t-shirts–everything will work with this statement jacket and a pair of straight leg jeans.
A softer, slouchier crossbody alternative to your everyday shoulder bag.
Winter is here, so wrap up in a soft wool coat that looks good and feels good too. I can’t get enough of belted coats in particular, it’s the one style that never ages.
i’ve said it before, but I’ll say it again. Neous always nails timeless silhouettes, premium quality materials and good, practical sizes, and this shoulder bag ticks every box.
From date night to the Christmas party, this easy knit dress feels like a statement from the front, but wait until you see the back.
If really felt the chill this week, reach for Mango’s shearling lined jacket. It’s the cosiest (and coolest) leather coat on the market.
The collab we didn’t know we needed until it was teased on Instagram, sleep and homewear brand Tekla have teamed up with Jacquemus on a 26 piece collection full of laidback shirts, trousers, shorts and bralettes for the bedroom and beyond.
All the proof you need that cardigans are officially cool agaun.
Looking for an everyday shoulder bag? Coach’s Bandit bag is the paired-back, perfectly sized bag we’ve been waiting for, and you can style it up as an evening clutch, or wear it crossbody with a t-shirt and jeans.
But if you’re looking for the kind of nightwear that works outside of the bedroom too, look no further than Rixo’s new loungewear collection. It’s full of shirts, trousers, shorts and nightdresses that deserve to be seen, and can just as easily be worn in the daytime too.
Call off the search, I’ve found the perfect matte red lip for any outfit and all skin tones.
Didn’t get your hands on that Mango coat? This is a strong contender for the next big high-street best seller.
I’ve never seen a slip dress I didn’t like, and this one comes in seasonal velvet, ideal for party season.
I’ll never get tired of a leather mini and knee-high boots.
They’re finally back! H&M’s wide-leg trousers come Who What Wear approved, and after an out-of-stock autumn, they’ve just landed back on the site.
You don’t have to be a fan of the cowboy boot trend to appreciate just how good these brushed-suede boots are.
When it comes to what to wear for party season, the answer is simple. I’ll be wearing this bandeau jumpsuit for just about every event in my social calendar.
The canvas Woody tote was a smash hit this summer, and the new seasonal colourway is guaranteed to be a best seller too.
It’s finally back! So if you missed Katie Holmes favourite Khaite cardigan the first time around, it’s just been restocked. I’m adding to my basket now to avoid disappointment.
Everyone in the Who What Wear office owns Arket’s Hopsack blazer (excitingly now available in an oversized fit too), and the only thing we need to complete the full look is the accompanying trousers. If they’re anywhere near as good as the fit and feel of the jacket, they’re are about to garner a cult following too.
We already love scarf coats, so it makes sense that our next new obsession would be the elegant scarf sweater.
There are a lot of great shearling coats on the market right now, but this might just be one of the best.
It’s here. It’s finally here! For those (like me) who’ve been restlessly waiting for JW Anderson’s latest collection with Uniqlo to drop, you won’t be disappointed. My highlight? This boxy, wool jacket. Just add a turtleneck and jeans.
Khaite aren’t just specialists in contemporary knitwear and on-point tailoring, they’re exceptionally good at creating elegant knee-high boots with wearable heels too.
I’ve never seen a cashmere co-ord I didn’t like, and this refined set is no exception.
Until next year raffia basket bags, there’s a new Loewe It bag in town.
And speaking of ribbed knitwear, I just found another high-street pick that could easily be mistaken for designer, especially when layered over the matching trousers.
I’ve said it before and I’ll say it again, the knee-high boot is the chicest shoe this season, especially in ultra soft suede.
Make the most of this season’s most sought after knee-high boots with a mid-leg skimming turtleneck dress.
