I think, by this point, we’re all aware of how great it is to have COS as a part of our great British high street. Whether you’re a super-fan whose wardrobe only consists of the brand’s minimalist designs, or a fair-weather shopper who pops in when you’re in need of a perfect white T-shirt. Since it landed on our shores back in 2007, COS has managed to become the arbiter of understated style, expensive-looking basics and a haven for capsule wardrobe staples—all at the more affordable end of the spectrum. And that’s surely the key to its success—COS has been democratising the ‘quiet luxury’ aesthetic for many years before that phrase was on everyone’s lips. It’s where everyone from Vogue editors and A-list celebrities, to my mum turns if they want to find quality classics that are design-led and anything but boring.
The brand’s recent COS Atelier show (think a premium edit of its most elegant pieces) in Paris, is proof enough of how elevated the high street designs feel, and how effortlessly they can translate onto a high-fashion crowd. Celebs and editors, models and influencers alike attended the show sporting the same blazer I just picked up on Oxford Street on my lunch break.
Here at Who What Wear, we have access to a whole heap of data that means we can really see (not just on our Instagram feeds) what people are shopping, sometimes in the hundreds and thousands. This way we get a genuine idea of the key buys that are truly worth the money, and unsurprisingly COS is one of the brands that consistently crops up in these bestsellers. And so, since we all want to know the buys that have been backed by the hard evidence of other people’s trust, I thought it would be insightful to share with you the brand’s most popular buys of the year so far. From hero basics that you’ve probably been searching for, like perfect vests, T-shirts and shirts, to cult items like that crossbody bag, and those wide-leg trousers—they’re all in this list. As you’d expect, though, everything shares the signature COS characteristics, making them versatile, timeless investments you’ll be unlikely to regret.
Keep scrolling to see and shop the fifteen COS bestsellers of 2023 so far….
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week
