Bright colours are all well and good but, in my humble opinion, nothing makes your outfits more fun or unique to you than prints. For the longest time I’ve avoided anything too patterned, choosing instead to focus on building a wardrobe of classics. However, in doing so, I’ve lost much of the joy that should go hand-in-hand with fashion. As such, I’ve made it something of a style resolution for the year to invest in some playful printed items to balance out my current collection of basics. Handily, I just so happened to be given the task of finding the best print trends of 2023, meaning I was able to do my own sartorial research on the clock.
For this, I immersed myself in Who What Wear’s extensive library of spring/summer 2023 runway imagery, spending hours pouring over every collection, from 16Arlington to Zimmermann. When I came up for air, it was clear—there were six defining print trends that kept cropping up.
I know what you’re thinking; how different can these print trends be from, say, last year. Designers reliably update mainstay patterns such as florals and stripes for each season and, the spring/summer 2023 iterations feel significantly fresher this time around than they perhaps have in the past. was no exception. On top of that, there were a handful of less-common motifs that caught my attention that are sure to make my outfits feel more current. That’s not to say they’ll be passé in a few months; I genuinely believe these print trends have staying power.
Continue ahead for my edit of the best print trends of 2023, as seen on the most-recent runways, then shop my pick of the best market items for each.