Black Friday (and, let’s be honest, the whole of Cyber Month) can be an assault on your email inbox, with every brand you’ve ever shown interest in sending alert after alert about offers and promotions. Not to mention the TV and social media ads. It’s enough to make you want a full-blown digital detox. So, here, I’m arming you with essential tips to cut through the chaos and help you find the best Black Friday clothing deals of 2023. And let’s just say I take my role of guiding you away from any tempting sale traps and towards the worthy, genuinely money-saving deals very seriously!
My qualifications? You could say I’m a shopping expert. I’ve been a fashion editor and stylist responsible for picking out the very best buys from a sea of products for over a decade now, and my specialty is timeless wardrobe classics (the kind you don’t regret buying in sales). Being a Who What Wear UK editor also comes with plenty of insider knowledge, and so you can rest assured we have (and will be keeping you updated on) the dates and details of the best clothing deals right through to the end of Cyber Month.
When it comes to shopping for clothes, shoes and accessories during Black Friday, you’ll likely want to find classic pieces that have been slightly out of reach previously, or hard-working basics that are missing from your wardrobe and were already on your list (such as a new winter coat or pair of boots). With all our purse strings a little tighter this year, these sales can also be a great time to get started on your gift buying or kick off your partywear wardrobe. Whatever you’re looking for, it’s all about investing in considered, thought-through purchases that won’t give you a pang of guilt when you see your bank statement in December.
The big day might officially be over now (it was the 24th November this year), but fret not—there’s still a whole weekend of continuing deals ahead of us. Not to mention the Cyber Monday discounts coming our way on 27th November. Retailers have been introducing offers throughout the whole month of November this year, and let me tell you, I’ve scrolled through them all. Below, you’ll find 21 of the very best Black Friday deals for 2023 and I’ll continue to update this list daily with any new additions that I think are worth seeing. Think of it as your Cyber Month one-stop shop for finding the best fashion deals, so you might want to bookmark it now.
Of course, there’s plenty more Black Friday action happening across the site this month, too. If it’s specifically high-street steals you’re after, don’t miss our roundup of affordable finds. If it’s impressive beauty bargains on your list, you’ll need to read all about our beauty editor’s top Black Friday sale picks, as well as her tips on finding the best discounts on beauty tools. And if you’re using the sales as an opportunity to do a spot of Christmas shopping (a wise move), I’ve found some incredible savings on gorgeous gifts to help you along the way.
Scroll on to see the very best Black Friday clothing deals for 2023, as well as the pieces I would genuinely recommend investing in (either from personal experience or industry expertise), sale or no sale.
My Pick of the Best Black Friday Clothing Deals and Codes
Get 30% off cult designer buys at MATCHES with the code: MATCHES30
John Lewis has up to 25% off across fashion, home and beauty.
COS has 25% off its best-selling wardrobe staples.
Harrods has 30% off investment pieces and cult designer buys.
Kitri is offering 30% off its editor-approved clothing with the code BLACKFRIDAY30
Nobody’s Child has 20% off its great dresses and winter staples with the code BF20
Fossil is offering up to 50% off its expensive-looking jewellery and watches. You can also use the code WWW15 for an extra discount!
& Other Stories has 20% off everything—yes, everything!
If you asked every editor on our team what their favourite Black Friday sale was, I’m pretty sure we’d all say Reformation. The brand rarely does discounts but for Black Friday it goes all out and is currently offering 25% off everything on site (the best kind of sale). We always have Reformation items on our wish lists as fashion editors, so there’s no better time to head to the checkout. From the celeb-loved dresses, to its famously good wide-leg Mason pants (which come in petite and extended sizes too), responsible knitwear (I’ve just checked out with the Clara cardigan) and dream boots (Remy are the perfect knee-highs in my opinion).
DeMellier bags have become the accessory of choice this year for influencers and editors (we’re currently obsessed on the Who What Wear desk, and you can read our round up of our favourite DeMellier bags here). The best part? They’re not as wildly expensive as they look. In fact we’d class these beautiful “quiet luxury” bags as being relatively affordable in the handbag world. Even more so when they have 20% off everything for Black Friday! Just use the code BF20 at checkout to treat yourself (or someone else) this winter.
Massimo Dutti manages to nail those expensive-looking classics that we keep in regular rotation for many years, making it a brand that fashion editors turn to again and agin to bolster their wardrobes. The prices can sometimes be a little higher than your average high street store, so Black Friday is the perfect opportunity to invest in the brand’s premium quality for less. This year, there’s up to 40% off, but you can bet items will sell out quickly so this is a fastest fingers first situation.
The COS Black Friday sale has launched with 25% off a selection of its best-selling wardrobe staples—from perfect white shirts to chic knits, winter coats and even the brand’s famously good wide-leg trousers.
As one of my most-shopped sites, you can be sure that I’ll be taking advantage of MATCHES’ “Friends and Family” Black Friday sale that just launched. Use the code: MATCHES30 at checkout to receive 30% off over 7,000 cult designer buys.
We all know and love Mango for its expensive-looking high street buys—whether you always turn there for great outerwear, stylish shoes or elevated partywear. Now, the brand is offering up to 50% off in its Black Friday sale. And these aren’t the dregs of the season, there’s so many great winter buys included that will see you through the colder months ahead (and beyond).
John Lewis is leaning into Black Friday deals all month, with 20% off across fashion, home and beauty already (check out what our beauty editor is buying). For womenswear I’d recommend browsing for brands like UGG, Monica Vinader (both great for gifts), Whistles and Barbour which can all be quite expensive without discounts. Don’t skip out on John Lewis’ own brand for wardrobe staples, though—I really rate the quality.
Shop the John Lewis sale here.
We all know Harrods is the destination for luxury buys, and I can recommend heading there to treat yourself (or your loved ones) to winter investment buys (there’s so many great designer bags), luxe eveningwear and seriously special gifts in the run-up to the festive period. For the whole of Cyber Month, the London icon has up to 30% off cult brands like Jacquemus, Mach & Mach, Hunza G and Christopher Esber.
Nobody’s Child does beautiful dresses that you’ll often find the Who What Wear UK team wearing to weddings, work and everything in between, but I’ve recently noticed the affordable (and sustainably minded) brand nailing winter staples too. The new knitwear pieces have particularly caught my eye as we head into winter, and having had a sneak peek at the brand’s press preview recently I can confirm the quality is lovely. You can now get 20% off everything using the code BF20.
Shop the Nobody’s Child sale here.
One of our most stylish editors, Rebecca Rhys-Evans, was quoted this week saying the 24S sale “is literally where 50% of [her]salary goes”. Think of this one as the sale fashion insiders all shop. If you’re after iconic designer buys and cult beauty products it isn’t one to miss, put it that way. Enter the code BLACKFRIDAY30 to your cart on orders over £300 to get 30% off.
Daisy London is my go-to jewellery brand for affordable, great-quality pieces that you can wear everyday. Their delicate chains and hoop earrings make for particularly good outfit finishers. For Black Friday there’s 20% off everything, and a free bracelet when you spend over £75. Don’t miss this one if you’re looking for some really lovely gifts.
Kitri is one of team Who What Wear UK’s favourite independent fashion brands. I know for a fact (I’ve seen the outfits with my own eyes) that so many of us turn to Kitri for luxe-looking eveningwear, great printed pieces and chic throw-on day dresses as well. To help avoid any panic buying, the brand is starting deals early this year and from today you can get 30% off (almost) everything on site until the end of the month with the code BLACKFRIDAY30.
Aspinal is offering up to a whopping 50% off for Cyber Month. The British brand may be best known for its classic handbags which make excellent investments, but I also often turn to it for small leather goods like purses, travel accessories and diaries. They make the perfect gifts, especially since the brand offers embossed personalisation and the gift-wrapping is always impeccable. I’ll be ticking off a lot of my Christmas shopping list here this month.
Shop the Aspinal of London sale here.
Whether it’s ball gowns or blazers, boots or a bikini—with over 8000 pieces in its Black Friday sale edit, you’re bound to find the pieces on your wish list at NET-A-PORTER, and now with 30% off.
lululemon’s Black Friday sale has just arrived, with discounts across their activewear, loungewear and accessories. It’s my top choice for workout clothes, especially the soft as butter ‘Align’ range, so I’ll be stocking up for myself as well as ticking my fitness-loving family members off my gift-buying list.
If it’s a new set of luggage you’re after, you’re in luck. Who What Wear’s suitcase brand of choice, Nere, has a massive 40% off sitewide, making it even more affordable than it usually is. If that’s not an excuse to book a winter sun holiday, I don’t know what is.
If you (or one of your loved ones) have a watch on your wish list, you’re in luck. Fossil—the brand insiders head to for expensive-looking timepieces at really reasonable prices—is having an epic Black Friday sale that’s already live. There’s up to 50% off basically everything on site. Don’t miss the pretty jewellery pieces either. You can also use the code WWW15 for an extra discount that only Who What Wear readers receive!
If it’s expensive-looking wardrobe staples you’re after, then & Other Stories is the place to beat. The more sophisticated sister to H&M, Stories offer a blend of Scandi minimalism with a dash of Parisian flair and a touch of London grunge—it’s thanks to their design teams across the globe. It’s a firm favourite with our team for their impeccable tailoring, great jeans, chic boots and fantastic knits—pretty much all of us own the mock-neck jumper below! Right now you can get 20% off everything in the & Other Stories Black Friday sale when you spend £60 or more.
If someone on the street looks cool, it’s highly likely they are wearing Ganni! The Scandi designer brand is a purveyor of kooky cult items that somehow still manage to stand the test of time, with their It jeans, cowboy boots, checked dresses, colourful knits and many more iconic items being as relevant today as they were many years ago when they launched. So, as a beacon for cool buys that last, it’s a good idea to shop them on sale. Ganni’s Black Friday discount is 40% for a limited time—run.
In the past year or so we, and the rest of the internet, have become major Anthropologie stans! From their pitch-perfect event dresses to their array of designer-looking handbags, it’s a top destination for finding fashion (and homeware) items that are truly unique. Right now there is 25% off almost everything, and 40% off existing sale items in the Anthropologie Black Friday deals—a deal not to be sniffed at!
If you’re a bohemian at heart, then you’ll already be more than familiar with Free People’s individual breed of whimsical dresses, interesting layering pieces, worn-in leathers and cool accessories. They are as much of a destination for standout party pieces as they are for cosy winter coats, comfy loungewear and excellent denim. Free People also stocks various other up-and-coming brands, so you can always find something to brag about! Right now, Free People’s Black Friday deal is 50% off for one day only.
Next Up: 46 Crowd-Pleasing Christmas Gifts I’d Recommend Getting in the Sales Right Now
