LeBron James’s manager reportedly advising $5bn upstart to rival NBA

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LeBron James’s manager reportedly advising $5bn upstart to rival NBA

  • Maverick Carter reportedly advising startup effort
  • James not involved in ‘F1 for basketball’ league

Maverick Carter, LeBron James’ longtime business manager, is advising investors aiming to launch a global basketball league to rival the NBA, according to reports from Front Office Sports and Bloomberg. The group is seeking to raise $5bn from private equity funds, sovereign wealth funds and wealthy individuals.

The proposed league would feature six men’s and six women’s teams playing in eight international cities, rotating every two weeks. Singapore is among the planned locations. The format is modeled after Formula 1’s global schedule, designed to create a premium, international basketball experience.

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