Is it just me, or is H&M nailing it right now? During my latest scroll of its new-in section, my eyes were boggled trying to keep up with top-notch buy after top-notch buy. My liked items skyrocketed in number, and by the time I was finished, I had roughly 30 pieces in my auto-generated wish list. Of course, this is ridiculous—I haven’t and would never buy a “haul” of that magnitude. But I swiftly saw that the pieces I liked best tended to fall into one of nine product categories. This realisation is enough for me to summarise that these nine pieces are the best H&M fashion items this season.
What are these nine pieces, you ask? For your viewing and shopping pleasure, I’ve listed them for you below, section by section, along with the items on my wish list populating it. Perhaps I’m biased, but I think the strongest finds from H&M always err on being classic and timeless, the sort you can pull out of your wardrobe each year and not feel passé. However, with a few on-trend aesthetics thrown in for good measure—here’s looking at you, checkerboard prints—it feels like the perfect autumn/winter 2021 capsule.
Scroll on to see the best H&M fashion items to buy right now.
I’m in awe of this chic coat.
I have a coat in this colour already, and it’s always the first one I reach for.
You can never go wrong with a camel robe.
Pink is still one of the top colour trends this season—and this is precisely how I’d like to wear it.
The collar on this dress is sublime.
I love the loose silhouette of thus satin shirt dress.
These feel very The Row.
H&M consistently serves up the best affordable leather boots.
So much chicer than wellies.
Three of my favourite words in fashion-speak: cream cable knit.
No need to buy this knit two sizes up.
Checkerboard motifs are still trending—if you’ve yet to invest, this knit is an excellent place to start.
Of course, I also love the matching blazer to these trousers.
Such a flattering cut.
Pinstripes are a classic.
This is nothing short of top-tier.
Wear this over an oversized shirt when you’re out and about.
The only joggers you’ll catch me in are those of the wide-leg variety.
I just know this is going to work hard in my autumn/winter wardrobe.
Elevate your shacket by opting for a creamy colourway.
I’ll be taking cues from the model and using this sage shacket to pep up my black clothing.
IMO, this is the dream jean cut.
The perfect shade of blue.
White jeans in winter? This is how to do it.
Off the top of my head, I can already think of five outfits I’ll wear this with.
Because every wardrobe should have at least one black blazer.
