It may be hard to believe when it feels like summer’s only just beginning, but it’s that time of year once again where retailers, from affordable high street brands to the most luxury designers, start treating us to some amazing summer sales deals.
While the January sales normally all start within a week of each other, the summer sales can be harder to keep track of, with staggered drops across the coming months. It can be exhausting trying to stay on top of each brand’s sale dates and offers. Not to mention having to spend your precious time scrolling through pages and pages to find the sale buys really worth your money (especially when you’ve got holidays to be going on and sun to be enjoying). But worry not—Who What Wear to the rescue.
Consider this your bumper guide to the summer sales worth knowing about. Below, you’ll find details of all the best fashion deals the moment they go live (we’ll be updating this gallery regularly, of course), including early access offers and exclusive discount codes. As well as all the key buys recommended by our expert fashion editors.
As always with sale shopping, we suggest investing in pieces you’re not going to regret—styles that you’d buy anyway, and that you’ll wear year after year. That might mean bagging deals on those pretty summer dresses and chic linen buys that were already in your basket. Perhaps it’s year-round capsule classics, like the perfect black blazer, or getting prepared for the upcoming autumn season with incredible deals on coats, knits and boots that you’ll be grateful for come September.
So far, there’s already an impressive roster of discounts on offer, from designer buys at Net-A-Porter and Matches, to the best activewear at Lululemon and so many pretty dresses at & Other Stories. So, we won’t keep you any longer.
Keep scrolling to shop the best summer sales deals for 2023…
& Other Stories’ sale has plenty of their bestselling pretty dresses, strappy sandals and linen pieces at up to 40% off.
You can now shop Arket’s timeless essentials in their rare, seasonal sale.
There’s up to 60% off some timeless investment buys at Matches, right now—including new additions from Toteme.
Boden has lots of ongoing deals throughout summer. Right now there’s up to 50% off in their summer sale, and there’s also 20% off new-in styles with the code UKES.
You’l find epic designer buys with up to 50% off at Net-A-Porter right now.
lululemon has arguably the best activewear on the market, with long-lasting quality. The Align range is so comfortable, it feels like a second skin. There’s discounts on hundreds of pieces in the summer sale now.
Farfetch has up to 60% off so many cult brands, and some items even have an extra 20% off on top of that, which is automatically added at checkout.
24S has up to 50% off a chic insider’s edit of the most-wanted luxury brands, including Celine, the Row and Loewe. For a limited time you can get an extra 15% off with the code EXTRA15 at checkout.
There’s up to 50% off in MyTheresa’s summer sale right now, with an extra 20% off select orders over £500 with the code EXTRA20 at checkout.
Ssense stocks a huge range of the coolest brands. There’s up to 60% off right now.
Charles & Keith has up to 50% off their expensive-looking accessories.
One of our favourite premium high street retailers, Whistles has up to 50% off for its summer sale now.
There’s up to 50% off Massimo Dutti’s elevated high street buys.
One of our favourite scandi brands for minimalist forever buys, House of Dagmar’s seasonal summer sale is here, with up to 50% off.
Get up to 50% off Anthropologie’s pretty dresses and expensive-looking accessories, as well as their famously good house bits.
Zara’s sale started last night with some of its bestsellers on offer.
Stock up on your favourite affordable basics in H&M’s epic sale.
Everlane is a fashion editors’ favourite for excellent quality wardrobe capsule staples. Now, over 400 of its elevated pieces are up to 60% off. Run, don’t walk!
Reiss’s up to 50%-off sale is now on, and so many perfect event dresses and smart workwear pieces are up for grabs.
Harvey Nichols has up to 50% off fashion and beauty products and tools.
Next: Where to Go and What to Pack If You’re Planning a Chic Trip in 2023
