This may or may not be team Who What Wear’s favourite time of year. One, because who doesn’t love the last balmy days of summer? And two, because it’s when all our favourite retailers start dropping their prices in the end of season sales. Yes, sales season can get a little chaotic, but if you approach it calmly and sensibly—with a little advice from your friendly WWW editors—it can be the perfect time to spend less investing in the classics and pieces you will love for seasons to come.
One brand in particular has my full attention with their 2023 sale, and that’s Reformation. Personally, I’ve always been a fan of how the brand manages to balance their sustainable mission with an ability to create cult products we all want in our wardrobes. And I’m not just talking about you and me, I’m sure you’re aware some of the most famous celebrities in the world (who have the pick of any brand) are also big Reformation fans. You only need to take one look at J.Lo’s honeymoon wardrobe to see that. From their responsible denim to recycled cashmere, and of course the famous dresses—the collections are full of covetable, great quality and timeless pieces you’re unlikely to regret.
The only thing is, I wouldn’t exactly call Ref “affordable”, and while it’s not in the realms of uber-luxury brands like The Row, the prices can sometimes creep up into expensive territory. This, of course, can be a totally understandable side effect of more sustainable processes, but the Reformation sale is my hack for being able to invest in their amazing, responsible clothing with more reasonable price tags.
This summer’s Reformation sale is particularly good, with some of the brand’s most popular items included, now with up to 30% off. I can personally vouch for the Mason pants (the perfect wide-leg trousers) and the influencer-loved Fantino cardigan, as well as the ridiculously pretty Nadira dress which I wear to almost every wedding I’m invited to. But there are also plenty of pieces I’ve had on my 2023 wish list that I can’t wait to try: These cute mules, the Vesta wide-leg trousers and the Ida sweater dress are pieces I know I’ll wear on repeat. I already had Monikh’s green two piece in my basket pre-sale (don’t you love it when that happens?) And I’m currently deciding between the beautiful Baxley and Kaye dresses to wear for a number of autumn/winter weddings I have coming up.
To save you time, I scrolled through the entire edit and picked out 30 items that I genuinely believe would be worth investing in. So, if you’re a fan like me, keep scrolling to see the best pieces in the Reformation winter sale right now.
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