This may or may not be team Who What Wear’s favourite time of year. One, because who doesn’t love Christmas? And two, because it’s when all our favourite retailers start dropping their prices in the end of season sales. Yes, sales season can get a little chaotic, but if you approach it calmly and sensibly—with a little advice from your friendly WWW editors—it can be the perfect time to spend less investing in the classics and pieces you will love for seasons to come.
One brand in particular has my full attention with their christmas sale, and that’s Reformation. Personally, I’ve always been a fan of how the brand manages to balance their sustainable mission with an ability to create cult products we all want in our wardrobes. And I’m not just talking about you and me, I’m sure you’re aware some of the most famous celebrities in the world (who have the pick of any brand) are also big Reformation fans. You only need to take one look at J.Lo’s honeymoon wardrobe or Taylor Swift’s recent date night outfits to see that. From their responsible denim to recycled cashmere, and of course the famous dresses—the collections are full of covetable, great quality and timeless pieces you’re unlikely to regret.
The only thing is, I wouldn’t exactly call Ref “affordable”, and while it’s not in the realms of uber-luxury brands like The Row, the prices can sometimes creep up into expensive territory. This, of course, can be a totally understandable side effect of more sustainable processes, but the Reformation sale is my hack for being able to invest in their pieces with more reasonable price tags.
This winter’s Reformation sale is particularly good, with some of the brand’s most popular items included with up to 40% off—huge, right? To save you time, I scrolled through the entire edit and picked out 24 items that I genuinely believe would be worth investing in (and that I’m pretty certain will sell out first). So, if you’re a fan like me, keep scrolling to see the best pieces in the Reformation winter sale right now.
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