The FA’s women’s technical director is departing after 20 years at the organisation to lead Bay Collective, a new, global multi-club project
Kay Cossington has spent 20 years building from the bottom up at the Football Association but now it is time for change. “I am a visionary, I love building things and specifically building things around women’s football, which has been my life,” she says. “So to have a blank piece of paper, a clear vision and a higher purpose, and then to sit there and work out how the hell do we do it, that’s the bit that drives me. I don’t have to break anything, I don’t have to remould anything, I can actually set this up from the ground up.”
The women’s technical director is leaving the governing body for club football, poached by the lead investor in NWSL side Bay FC to head up new, global multi-club women’s football organisation Bay Collective. Cossington had various roles before becoming the first women’s technical director in 2020 and she will join investment firm Sixth Street as their head of global women’s football and serve as the CEO of Bay Collective, which launches in 2025.
