Sofia Richie Grainge Took Over TikTok, and She’s Coming for Your Wardrobe Next

“I’m telling my kids this is the royal wedding.” — TikTok user89984382348

Sofia Richie Grainge is the internet’s new princess. The 24-year-old has been in the public eye since she was a teenager, but this past April, she hit an inflection point when she got married at the iconic Hotel du Cap-Eden-Roc in the South of France and took the whole internet with her. The result was a newly crowned It girl. Group chats lit up. “Wedding of the century.” Over 400 million TikTok views later, the Sofia Grainge effect is in full swing. Women overhauled their wardrobes in favour of Grainge–inspired sophistication, trendy styles were suddenly rendered distasteful, and influencer-marketing companies started offering branding lessons based on the wedding. At a moment in time when catchphrases like “quiet luxury” and “stealth wealth” have burrowed into our collective cultural consciousness, Grainge checks the boxes. In an AI-obsessed era, people have never been more aware of authenticity vs. artifice (raise your hand if you downloaded the BeReal app), but the lavish wedding studded with celebrities somehow resonated as relatable and real. She found her moment, and she is the moment. And as I learned in our hour-long conversation, she has big fashion-industry plans for her next moment.