The 10 Lesser-Known Fashion Brands You Need to Know About in 2022

From Boochier’s new-gen fine jewellery to D’acori’s gravity-defying platforms, we were truly spoilt for choice when it came to compiling our new fashion brands 2022 line-up, and this is saying something, considering the devastating effect the pandemic has had on small brands and young talent over the last 2 years. While each brand is unique in its innovations and design aesthetic, there were a few themes that wove their way through this year’s shortlist.

Upcycling and the use of vintage fabrics was a key attribute, seen in Connor Ives’ patchworked dresses and Chopova Lowena pleated skirts, pointing to the younger generation’s concern with the industry’s environmental impact. We also cannot ignore the storming return of noughties fashion, with diamante-studded accessories, cheeky cut-outs and crop tops present in the collections of Marshall Columbia and Benedetta Bruzziches. Both are sure to be a hit with the Gen Z crowd. For those who prefer their fashion a little more minimalist, there was also a good dose of elevated basics. We recommend you check out Interior, one of Net-a-Porter’s Vanguard brands, for clean-lined tailoring and stylish separates. Mirla Beane is also worth a mention for its affordable and versatile approach to sustainable style. The brand’s short sleeves shirred midi dress has shot right to the top of our spring wishlist. Ready? Scroll down to see and shop the lesser-known brands we’re loving for 2022.

Graduating from Central Saint Martins in 2020 , Connor Ives creates innovative designs using vintage, deadstock and recycled fabrics. The result? Everything from eclectic, printed trousers to contemporary patchwork dresses.

Bringing a fresh approach to fine jewellery, Boochier is all about creating quirky and colourful pieces which are embedded with diamonds, gold and precious stones. Hierloom pieces with a Gen Z twist.

Interior is one of Net-a-Porter’s much-heralded Vanguard designers, specialising in elevated wardrobe basics and impeccable tailoring: Think cashmere blazers, oversized shirts and two-tone, tailored trousers.

If you’re looking for shoes with serious impact, then D’acori is the brand for you. Designed in London and hand crafted in Florence, the brand’s sky-high platforms caught the imagination of the A-list crowd, and have been snapped on Lady Gaga, Ariana Grande and Dua Lipa.

On the more wearable end of the spectrum is Mirla Beane, the new Brit brand bringing sustainable style to your summer wardrobe. We instantly fell in love with the brand’s graphic print separates and throw-on, colourful trenches, but we have a particular soft spot for the SS22 shirred dress.

Benedetta Bruzziches’s bags are instantly recognisable by their dazzling, diamante-studded bags, which have been making the rounds of Instagram over the last 12 months. Perfect for both Friday night cocktails and spring weddings.

After minimalism’s long-held reign, we’re enjoying the return of colour and print, and you don’t get much more colourful than Marshall Columbia. Based in Brooklyn, the collections draw inspiration from the designer’s early childhood, manifesting in tank tops, accessories and mini dresses in feel-good hues.

Announced as one of Vogue/BFC’s Designer Fashion Fund 2022 recipients, Chopova Lowena is a brand on the rise. Based in London, the brand uses recycled fabrics and deadstock materials to create folkloric pieces using traditional craft techniques.

There has been a new wave of designers reinventing party-wear over the last couple of years, and Romani is one of the brands leading the charge. A hit with the influencer crowd, Haya Jarrar, the Dubai-based Jordanian Founder & Creative Director, is all about embellished mini dresses and diamante-studded blazers.

Another Central Saint Martins graduate, Feben is a designer based in London who explores black identity through surrealist designs that have been worn by the likes of Beyoncé, Erykah Badu and Michaela Coel. Definitely one to watch this year/