Sports fans have championship games; the Refinery29 Shopping team has Black Friday + Cyber Monday. Instead of studying player stats, we compare prices, test products, and scrutinize anonymous shopping data to get in shape for the biggest sale event of the year. And now it’s game day, baby. Like any big game, there’s an MVP, aka the most-wanted products according to you, our readers.
Every month, we recap the 29 top-bought products of the last thirty days — in the past we’ve seen everything from gift-worthy blob seal pillows and multi-functional pens. And since Cyber Week is such a monumental occasion, we’re rolling out a special Black Friday + Cyber Monday best-sellers edition. Each of the carefully culled products on this list, aside from being a 2023 reader-favorite, is on supersale. Highlights include the world’s most recognizable vacuum, the internet’s favorite duffel bag, the most buzz-worthy sex toy of the year, and a bunch of others that may (or may not) surprise you. Parse your way through this data-driven collection containing what you and your crew consider to be the Most Wanted Cyber Monday markdowns worth scoring.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
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33% Off Hanky Panky Assorted 3-Pack Lace Original Rise Thongs
Hanky Panky is R29 readers’ choice when it comes to thoughtfully made underwear that’s both comfortable and cute. Currently, the best-selling intimates brand has all kinds of popular goods on supersale at Nordstrom — including this three-pack. Score this pretty trio for 33% off before the clock hits midnight.
Shop Nordstrom
Hanky Panky Assorted 3-Pack Lace Original Rise Thongs, $, available at Nordstrom
25% Off Abercrombie & Fitch Curve Love Ultra High Rise 90s Straight Jean
Abercrombie is home to an assortment of inclusively sized basics, denim must-haves, and night-out-worthy frocks. This pair of high-rise jeans pulled ahead of the shopping pack for Most Wanted fans in 2023, and it currently has the nice Cyber Monday price of 25% off retail — just like a hefty selection of the brand’s site.
Shop Abercrombie & Fitch
Abercrombie & Fitch Curve Love Ultra High Rise 90s Straight Jean, $, available at Abercrombie & Fitch
53% Off Lovehoney Dream Wand Sex Toy Advent Calendar (12 Piece)
This just in: The best time to cart an advent calendar is not during the first week of November. It’s actually the last week when retailers double down on discounts for Cyber Week. Lovehoney’s best-selling Dream Wand Sex Toy Advent Calendar, for example, is a whopping 53% off and chock-full of sexy, luxury buys.
Shop Lovehoney
Lovehoney Dream Wand Sex Toy Advent Calendar (12 Piece), $, available at Lovehoney
40% Off Unbound Puff
Unbound’s entire site is 40% off for Cyber Week — meaning, you can enjoy the hypnotic pleasures of the brand’s reader-favorite Puff for under $30. Our very own Sex and Wellness Writer Charlotte Lewis could not believe the tiny vibrator’s “sheer sucking power” after giving it a whirl.
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Unbound Puff, $, available at Unbound
52% Off Sam Edelman Laguna Waterproof Lug Sole Chelsea Boot
Not only do Refinery29 readers love these water-resistant Chelsea boots, but over 200 Nordstrom Rack customers have also pledged their allegiance to the sturdy, classically styled shoes (based off their 5-star reviews, that is). One on-site happy customer writes, “I have tried multiple pairs of similar boots and these are the best by far. Super comfortable, not too chunky looking or feeling.”
Shop Nordstrom Rack
Marc Fisher LTD Padmia Lug Sole Chelsea Boot, $, available at Nordstrom Rack
30% Off NuFace MINI+ Petite Facial Toning Microcurrent Kit
Ulta’s giving the Cyber Monday treatment to some of its best sellers like NuFace’s reader-favorite tech. In face-firming microcurrents we trust.
Shop Ulta
NuFACE MINI+ Petite Facial Toning Microcurrent Kit, $, available at Ulta
25% Off Béis The Weekender
According to our anonymous shopping data (and practically all of our TikTok FYPs), Béis’ Weekender is the It-girl duffel of 2023. It boasts 12,000+ reviews, 4.8 out of 5 stars, and, at the moment, a 25% off price tag.
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Béis The Weekender, $, available at Béis
40% Off New Balance 327 Sneaker
These best-selling New Balance kicks are almost always sneakily on supersale but rarely in stock. Plenty of peeps scooped up New Balances from across all of our fashion roundups in 2023, and we found this pair going for 40% off at Nordstrom Rack.
Shop Nordstrom Rack
New Balance 327 Sneaker, $, available at Nordstrom Rack
28% Off Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner
Bissell’s rarely on-sale (and oddly adorable) portable cleaner is under $100 for Cyber Week. Keep everything from carpets to upholstery spick and span when you add it to your Amazon cart.
Shop Amazon
Bissell Little Green Multi-Purpose Portable Carpet Cleaner, $, available at Amazon
15% Off Branch Daily Chair
2023’s Most Wanted seat is none other than Branch’s stylish, ergonomic, and versatile gem: the Daily Chair. You have until tonight to nab one for 15% off its normal price tag with the code BFCM. A rare deal indeed.
Shop Branch
Branch Daily Chair, $, available at Branch
34% Off Lululemon Fleece + Ripstop Hiking Pullover
It’s not an official R29-reader best sellers list without the addition of a Lululemon find. This year, the activewear retailer’s Cyber Week specials are some of the best we’ve seen yet, including this 34% off fleece.
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Lululemon Fleece + Ripstop Hiking Pullover, $, available at Lululemon
$15 Off In Good Taste 12 Nights Of Wine
One of the top-bought wine advent calendars from our holiday roundup is now on sale for $15 off for Cyber Week with the promo code CYBERDEAL — it’s the perfect time to score the best seller for a December countdown filled with 12 mini bottles of wine. What could be better?
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In Good Taste 12 Nights Of Wine, $, available at In Good Taste
$250 Off Therabody Theragun PRO
The love for Therabody’s top-of-the-line fitness gadgets will never stop, especially when the retailer takes $250 off its best-selling massage guns.
Shop Therabody
Therabody Theragun PRO, $, available at Therabody
43% Off PACT Everyday Boy Short 6-Pack
This year, Refinery29 readers filled their carts with the comfiest cotton undies that our shopping editors could find. Pact’s organic cotton Everyday Boy Short is top-shopped intimate that’s marked down 43% for Cyber Monday — the entire site, meanwhile, is up to 70% off.
Shop Pact
PACT Everyday Boy Short 6-Pack, $, available at PACT
20% Off Lelo Sona 2 Cruise
Lelo’s sleek sex toys are so good. We’d go as far as to say buying one is self-care — especially when you score it for 20% off.
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LELO Sona 2 Cruise, $, available at LELO
25% Off UGG Discoquette Genuine Shearling Slide Slipper
Nordstrom’s shoe section is not only impressive IRL, but it’s also quite the showstopper online, thanks to all the price-slashed picks. These best-selling Ugg slippers, for example, are keeping toes toasty warm for 35% less than usual.
Shop Nordstrom
Ugg Discoquette Genuine Shearling Slide Slipper, $, available at Nordstrom
16% Off Castlery Tana Chaise Sectional Sofa
Castlery’s sofas are quite the popular picks in our couch roundup. We blame it on the plethora of 5-star reviews, comfy cushions, and the site’s beautiful product shots. According to one buyer, the Tana Sofa was “exactly what [she]was hoping for,” as well as “very comfortable and soft.”
Shop Castlery
Castlery Tana Sectional Sofa, $, available at Castlery
$220 V11 Absolute Cordless Vacuum
What can we say, these cordless hi-tech stick vacuums can be found not only at plenty of online retailers but also in the hearts of anyone who has ever picked one up. Right now, you can find some impressive Dyson sales at Dyson or Amazon; however, we think this $220-off Walmart deal is the one to beat.
Shop Walmart
Dyson V10 Absolute Cordless Vacuum, $, available at Walmart
48% Off European Linen Duvet Cover Set
We know and love Quince for its affordable luxury fabrics. First came silk and then came linen — based on anonymous shopping data and trends, this specific duvet cover set made its way into virtual shopping carts aplenty after our rave review.
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Quince European Linen Duvet Cover, $, available at Quince
50% Off Quince Premium Down Alternative Comforter
Psst, if you added our Quince European Linen Duvet Cover Set rec to your cart, pop this down alternative comforter in there, too. Seriously, it’s the top-bought product out of all the inserts we scouted on the web this year.
Shop Quince
Quince Premium Down Alternative Comforter, $, available at Quince
$300 Off Saatva Classic Mattress
Saatva’s Classic Mattress may not be the most price-slashed product on this list, but it is, and always will be, a bonafide R29-reader favorite.
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Saatva Classic Mattress, $, available at Saatva
30% Off TUSHY 3.0 Bidet
Tushy, the portable bidet that once brought butt self-care to the mainstream is taking 30% off all of its prized bidet attachments with the kooky promo code CYBERBUMBDAY. Score it for you, a loved one on your holiday shopping list, or both!
Shop Tushy
Tushy Classic 3.0, $, available at Tushy
72% Off Wayfair Sleep Cooling Memory Foam Support Pillow
Calling all hot sleepers: This critically acclaimed cooling memory foam pillow has over 23,000 reviews, a 4.5 out of 5-star rating, and an 72% off price tag at Wayfair right now. Enough said.
Shop Wayfair
Wayfair Sleep Encased Cooling Shredded Memory Foam Pillow, $, available at Wayfair
40% Off Girlfriend Collective Black Dylan Tank Top Bra
Although Girlfriend Collective’s recycled and recyclable activewear was built for exercise, fans of the brand are known to eat, sleep, and do whatever they please in their favorite pieces. If you’re going to shop the retailer’s sale (35% off sitewide + up to 60% off select styles), we suggest carting this year’s reader-favorite product: the simple and sleek tank top bra.
Girlfriend Collective Black Dylan Tank Bra, $, available at Girlfriend Collective
10% Off GOR Shoes Classic Lug Sole Penny Loafer
It’s no secret that when the mercury begins to dip, our readers reach for chunky, lug-sole loafers that offer both polish and edge to the sleepiest of outfits. This best-selling pair from Etsy is on sale now, so step right up if you want to score these handmade clompers on the cheap.
Shop Etsy
GOR Shoes Classic Lug Sole Penny Loafer, $, available at Etsy
35% Off Our Place Always Pan 2.0
Talk of the sustainable-cookware town Our Place is handing out deals on its internet-famous kitchen essentials like there’s no tomorrow. From 35% off the Always Pan to $90 off the Home Cook Duo, $50 off the Perfect Pot, $50 off this year’s new Cast Iron Always Pan, and $40 off either minis, you’re guaranteed to save some hard-earned dollars.
Shop Our Place
Our Place Always Pan 2.0, $, available at Our Place
30% Off Dedcool Detergent Milk
It’s the cooliest~ laundry detergent our Deals Writer has ever tried, and right now it’s 30% off for Black Friday and Cyber Monday.
Shop DedCool
DedCool Milk Dedtergent, $, available at Dedcool
25% Off Brooklinen Super-Plush Robe
If there were ever a robe to rival Parachute’s, it would be this one from Brooklinen. Its inspo comes straight from the luxurious feel of the brand’s Turkish cotton towels, and they’re made with an oversized, relaxed fit so you can snuggle up with no problem. Score it for 25% off in one of four muted hues, or nab a limited-edition colorful print for a little more pizzazz.
Shop Brooklinen
Brooklinen Super-Plush Robe, $, available at Brooklinen
40% Off Cozy Earth Bamboo Sheet Set
When it comes to bedding, we definitely make a beeline toward Brooklinen, Parachute, and Pact — but Cozy Earth’s Oprah-approved bamboo sheet set also has our full attention. If there was ever a time to try a new set of highly coveted sheets for an impressive 40% off, it would be now.
Shop Cozy Earth
Cozy Earth Bamboo Sheet Set, $, available at Cozy Earth
30% Off Casper Wave Hybrid Mattress
Casper is a household name for a reason — its mattresses continue to lull customers to sleep and keep them asleep with their thoughtfully-made cushions. R29-readers have taken a special liking to the Wave Hybrid mattress that, according to one review, is “perfect for lightweight hot side sleepers.”
Shop Casper
Casper Wave Hybrid Snow Mattress, $, available at Casper
20% Off Olaplex Bond Maintenance Set
This year’s Black Friday Most Wanted wild card: Olaplex. Although this set was featured in nary a round-up this year, we can’t ignore deal as good as this one. IFYKYK, these popular concoctions leave damaged hair follicles strong, moisturized, and restored.
Shop Nordstrom
Olaplex Bond Maintenance Set, $, available at Nordstrom
20% off Augustinus Bader
Take 20% off Violet Grey’s extensive collection of carefully-vetted and highly-coveted luxury beauty essentials – including Augustinus Bader’s pricey, but worthwhile The Rich Cream.
Shop Violet Grey
Augustinus Bader The Rich Cream, $, available at Violet Grey
30% Off Anecdote Holiday Feels Candle Gift Set
The best-selling favorite from our roundup of Anthropologie editors’ gift picks is currently on Cyber Monday promo with a 30%-off price. The giftable collection contains six of Anecdote’s whimsical winter candles — including such noteworthy scents as “Champagne Toasts,” “Merry Moments,” and “The Night Before Christmas,” just to name a few.
Next Best Deal: Since Anecdote Holiday Candle Gift Set is currently sold out, try this still-in-stock Anthropologie A Candle For Every Room Gift Set instead!
Shop Anthropologie
ANECDOTE CANDLES Holiday Feels Candle Gift Set, $, available at Anthropologie
TK% Off Maude The Solo Kit
R29 readers’ favorite destination for elevated yet sincere sex toys, Maude, is currently over Cyber Week — but, we’d still recommend cashing in on a bundle that gives you all of its best sellers in one: from its often-sold-out vibe to its MVP-award-winning lube and its compostable personal wipes.
Shop Maude
Maude The Solo Kit, $, available at Maude
20% Off Oribe Gold Lust Repair & Restore Shampoo
Promo Code: LITERS
The luxury beauty brand, Oribe, does not roll out sales often, but whenever it does, we’re always at the scene. For a limited time, the retailer’s cult-favorite fanbase can rejoice and take 20% off Liter-sized shampoos and conditioners.
Shop Oribe
Oribe GOLD LUST REPAIR AND RESTORE SHAMPOO – LITER, $, available at Oribe
20% Off Glossier Special #3 The Weekend Set
Glossier’s entire rose-tinted site is 20% off and everything from the beloved brow gel to its festive holiday sets are up for grabs. IYKYK, the brand’s fans are quick to snap up the best deals on the best products, so make your way over before quick before inventory runs dry.
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Glossier The Weekend Set, $, available at Glossier
15% Off La Mer The Moisturizing Soft Cream
Speaking of a pricy-but-worthwhile beauty hack — luxury brand La Mer takes the cake when it comes to a believe-the-hype indulgence (according to both reader shopping habits and the 1,000+ Nordstrom customer reviews that decorate this moisturizer). This “perfection in a jar” (as one reviewer called it) doesn’t come cheap, but Cyber Monday is here to bail us out with a discount to make this splurge a little more palatable.
Next Best Deal: Since La Mer The Moisturizing Soft Cream is currently sold out, try this still-in-stock 15% off La Mer The Cleansing Foam Face Cleanser instead!
Shop La Mer at Nordstrom
La Mer The Moisturizing Soft Cream (1 oz.), $, available at Nordstrom
20% Off Parachute Cloud Cotton Robe
The MVP-award-winning robe that feels as close to being swaddled in a literal cloud as you’re likely to ever get, naturally, is a shoo-in for most wanted Cyber Monday deal material. The giftable best seller is currently on sale for 20% off as part of Parachute’s sitewide event in an array of cozy cotton-gauze colorways.
Shop Parachute
Parachute Cloud Cotton Robe, $, available at Parachute
20% Off Supergoop! Unseen Sunscreen
Another adored beauty brand, Supergoop!, is making hearts flutter by taking 20% off its fan-favorite SPFs and gifting us free shipping for a limited time with the code CYBER23. If you’re not hip to the retailer, Supergoop!’s collection of virtually invisible and oh-so protective sun creams have kept complexions sunburn-free for over 15 years.
Shop Supergoop!
Supergoop! Unseen Sunscreen SPF 40, $, available at Supergoop!
42% Off Crest Whitestrips
If it’s one thing our savvy Most Wanted readers know, it’s that big sale “holidays” (Black Friday, Prime Day) are the best times to invest in this pricy-but-worthwhile beauty hack.
Next Best Deal: Since Crest Whitestrips is currently full-price, try this $10 off Crest 3D Whitestrips Glamorous White still-in-stock instead!
Shop Crest at Amazon
Crest 3D White Professional Effects Whitestrips, $, available at Amazon
20% Off Nike Waffle One Sneakers
Nike is the sportswear brand that just won’t quit — and our readers, it seems, can’t quit Nike. The brand’s nostalgic waffle silhouette is made 2021-ready with a modern monochrome color treatment — and the 20% off discount marks a competitive price-cut for the rarely-on-sale brand.
Shop Nike
Nike Waffle One, $, available at Nike
15% Off Maison Margiela Replica By The Fireplace Eau de Toilette Fragrance
This unisex perfume was a recent runaway reader-favorite from our coverage of Nordstrom’s best early Black Friday deals. The cozy-yet-sumptuous scent features woody notes with hints of chestnut, pink pepper, and clove.
Shop Nordstrom
Maison Margiela Replica By the Fireplace Eau de Toilette Fragrance, $, available at Nordstrom
True & Co. True Body Lift Bra
This buttery-soft support bra is a new addition to Nordstrom’s site and our very own top-bought charts. It’s an impressive 50% off for Black Friday + Cyber Monday and, like many Nordstrom buys at the moment, is worth cashing in on.
Shop True & Co.
True & Co True Body Lift Bra, $, available at Nordstrom
25% Off Mario Badescu Facial Spray (Set of Two)
These botanical toners are perennial reader favorites for good reason: Not only are they are a pint-sized way to indulge in a spritz of self-care any time of day, they also make for splashy stocking stuffers, whether you’re gifting a product junkie or a sworn beauty minimalist.
Mario Badescu Facial Spray Set (Rosewater and Cucumber/Green Tea), $, available at Amazon
25% Off Jenni Kayne Cashmere Cocoon Cardigan
Just last month, Jenni Kayne’s expensive, but long-lasting Cashmere Cocoon Cardigan made its way into many readers’ closets after one of our Freelance Writers gave it her stamp of approval. We have a feeling its relaxed fit, supple cashmere fabric, and multiple earthy colorways have something to do with it. Score it while it’s at one of the lowest prices we’ve ever seen.
Shop Jenni Kayne
Jenni Kayne Cashmere Cocoon Cardigan, $, available at Jenni Kayne
40% Off Zella Studio Lite High Waist Pocket 7/8 Leggings
If Nordstrom throws a sale without some solid Zella activewear deals, then we don’t want it. Lucky for us, these highly-coveted leggings are going for 25% off and are still available in a myriad of colorways.
Shop Nordstrom
Zella Studio Lite High Waist Pocket 7/8 Leggings, $, available at Nordstrom
53% Off Sand & Stable Velvet Executive Chair
Wayfair is an oasis of discounted office chairs, and on Black Friday the deals get even crazier. This executive chair is a top seller amongst our audience AND Wayfair customers according to its 3,500+ reviews and 4.5 out of 5-star rating.
Shop Wayfair
Sand & Stable™ Strom Velvet Executive Chair, $, available at Wayfair
30% Off Farmacy Green Clean Balm
Promo Code: LOVECYBER
Farmacy Beauty’s skin-care products are both reader and editor favorites for their clean ingredients, sensitive-skin-friendly formulas, and result-driven benefits. But, the Black Friday best seller worth spotlighting is the brand’s top-rated Green Clean Balm. Crafted with sunflower, ginger root oils, and papaya extracts, the product effortlessly melts away makeup and helps retexturize skin, leaving behind a soft complexion and fresh-smelling finish.
Shop Farmacy
Farmacy Green Clean Balm, $, available at Farmacy
$35 Off Amazon Echo Dot (3rd Gen) with Sengled Bluetooth Color Bulb
Aside from Amazon Prime Day, Cyber Week is the best time of year to replace, upgrade, and stock up on Amazon’s much-loved smart home products.
Shop Amazon
Amazon Echo Dot (3rd Gen) with Sengled Bluetooth Color Bulb, $, available at Amazon
50% Off 23andMe
Want to give the gift of knowledge this year? Readers swear by 23andMe as an out-of-the-box gift for that person on your list who truly has everything.
Shop 23andMe at Amazon
23andMe Health + Ancestry Service, $, available at Amazon
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53 Top-Shelf Black Friday Beauty Deals To Score
