Here at Who What Wear UK we’re big fans of H&M at the best of times. This summer, however, the high street hero has outdone itself with a roster of chic trends and elevated wardrobe staples. From pretty throw-on dresses you’ll rely on all season long to linen basics that will be favourites in your collection way beyond 2022. H&M is proving tough to beat right now if you’re looking to keep your closet feeling fresh at an affordable price.
Of course, just like with anything fast fashion, we suggest making high street buys just one small part of your wardrobe. It always pays to keep an eye out for resale or vintage items that could play the same role, as well as identifying the items you wear again and again and then investing more in them from an independent or designer brand to get quality you can guarantee will last. But if you’re looking to fill some obvious gaps in your summer wardrobe with affordable pieces that look a lot more expensive than their price tag— H&M has you covered.
As part of my job I keep close tabs on all the new-in sections, skimming them weekly to check we’re not missing anything special that deserves a shout out. And when I was checking off H&M this weekend, I noticed six key summer trends that were appealing to me the most. We’re talking chic creamy tones that immediately make you look rich; Easy, throw-on dresses that’ll help you feel put-together with minimal effort; and light linens for beating the heatwave that’s coming this week. Print wise, zebra is having a moment and it feels much more modern than leopard right now. And if you’re not a dress person but still want an effortless all-in-one outfit, don’t skip the co-ords section below.
Keep scrolling to see more and shop my top six summer trends at H&M right now…
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