We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing.
We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll make sure everything we include will look just as fresh in a year’s time as it does now.
Of course, we’ll also bring you those pieces that simply set your heart racing in a way that only fashion can. This week’s highlights include plenty of winning wardrobe gems—as edge closer to Christmas, we’ve focused on fun fashion that will, hopefully, put a smile on your face to get you through the last few weeks of work. Scroll down to shop the buys on my wish list this week. You know what to do.
The coolest cream winter coat around.
Add to dresses and denim for chilly afternoons.
A cool new affordable brand to put on your radar.
The perfect Christmas-party-from-your-sofa pairing.
Just because we miss our handbags.
This H&M jacket is a real gem.
Is it just us, or is patchwork denim looking so good RN?
Skims is now on Net-a-Porter and we have our eye on this layering hero.
Presenting this winter’s coolest shoe collaboration
I can’t stop thinking about this very Princess Di blouse.
Yes, Bottega does jewellery.
Still not over knitted vests, soz.
Versatile, chic, minimalist and practical—what more could you want?
Always up for a throw-on jumpsuit.
I’ve heard good things about this Arket puffer.
A little distressed denim goes a long way.
Dune has won the high st chunky boots prize this month.
So into the fringing on this Mango knit.
Are these the perfect trouser shape? I think so.
Needle & Thread now does knitwear and, trust me, this cute cardi is even better IRL.
Oh Loewe, stop creating such beautiful things.
Still into a ruffled collar and I’m not afraid who knows it.
One of the few pieces I’ve ordered from the sales. Loving the checks.
I’ll daydream of wearing these out after lockdown.
Ear cuffs are one of the few items of jewellery I wear.
Leather blazers don’t get much better than this.
The perfect denim silhouette.
Part of Vestiaire Collective’s clever upcycled collaboration with By Far.
The Queen’s Gambit has us dreaming in chessboard squares.
Harry Styles would approve of this ruffled shirt.
Topshop denim is a tried-and-tested editor staple.
I’m loving everything Paloma Wool creating doing right now.
Leopard print plus ruffled collar equals print blouse perfection.
I’m really into this shade of grey-blue this season.
& Other Stories is producing so many great winter mini dresses.
Yep, this is the ultimate vintage logo belt.
Add to mini dresses for a throwback finish.
Mango delivers yet another winning winter jacket. Sigh.
Nab this second-hand bargain before someone else does.
Buy now, wear for many years to come.
Your new jewellery best friend.
Duvet day in coat form, dreamy.
Use these to transition your summer dresses into winter.
Such a stunning shade of green.
A comfy WFH staple if I ever saw one.
The definition of a wow knit.
This comes with matching cashmere pants too.
You’ll want to see the cream pair too.
Collared knits look so elevated.
Boots you’ll love for years to come.
Ganni has made detachable versions of its iconic collars.
I’ve been wearing this with knee-high boots and a cream jumper.
Budapest-based Nanushka is one of Who What Wear’s favourite cult labels.
Cashmere slippers= the dream.
This jacket has all the Chanel vibes.
A true designer bag investment.
Just add knee-high boots and a layered roll neck.
I’m so into the retro swirled print on the long-sleeved top.
A sturdy yet chic boot staple for the winter season.
We’re just going to call this ‘duvet-day-in-a-coat’.
A vintage jewellery gem from Susan Caplan.
Up your knitwear game with this ruffled H&M number.
An ideal layering hero for jumpsuits, dresses and shirts.
Green, satin, ruffled neckline? Yep I’ve found my dream blouse.
Flares are your one-stop-shop for polished style this winter.
A true designer classic that will never go out of style.
For a little Cher Horowitz styling in your autumn capsule.
You’d never know this Dream Sister Jane dress wasn’t a designer style.
Add these to any outfit this season and beyond.
Plisse is our go-to fabric for expensive-looking style this year.
A little bonkers, very statement-making and oh so cool.
Add to to your summer midi dresses for a cold weather update.
Thought a cardigan couldn’t be fancy? Think again.
Add to a chunky cardi and combat boots for low-effort autumnal style.
Another day, another chunky boot. Thanks COS.
Yes, a thousand times yes.
A classic wardrobe staple for all occasions.
Shearling is surely one of the cosiest coat styles for this time of year.
This mini dress is very Alexa Chung c.2005.
The only tights we’re wearing this winter.
If you’re looking for a statement autumn coat, this is the one.
Add these to your weekend outfits for a metallic lift.
