We created What to Buy Now to bring you a concise edit every Monday of the items we really love, including pieces from the high street and designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing.
We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll also make sure everything we include will look just as fresh in a year’s time as it does now.
Of course, we’ll also bring you those pieces that simply set your heart racing in a way that only fashion can. This week’s highlights include plenty of wardrobe gems, from Gucci’s retro-inspired handbag to an expensive-looking high-street dress. Scroll down to shop the buys on my wish list this week. You know what to do.
P.S. Theory is offering an exclusive 25% off (including sale) to Who What Wear readers with the promo code WWWFORTHEORY until 31st July. Just saying.
A white linen shirt is a summer staple you’ll love for many years to come.
Four words: Birkenstock and Jil Sander. I need say no more.
I love a printed base layer and this jazzy piece from Preen by Thornton Bregazzi really hits the mark.
I’m telling everyone I know about how much I love this dress.
I like how logo-free Gucci’s retro-inspired horsebit bags are. Chic and understated.
Wait till you see the matching shorts to go with this towelling polo shirt.
*Adds to fantasy sandal shopping list*
A sustainable fashion brand to watch.
The big collar is still going strong, especially when it looks this good.
I love everything about this jacket: The colour, the collar, the retro-inspired fit. Dreamy.
Introducing: the sunglasses silhouette of the summer.
This checkerboard co-ord would be perfect for a July garden party.
An easy way to elevate a neutral summer dress.
Arket excels at tailoring, and these linen trousers are very much up my street.
My 2021 green obsession continues, and it is currently manifesting in this statement-making watch.
You’d never know this mango leather bag was from the high-street.
I can’t get over how cute the back on this H&M top is.
Ganni is looking better than ever and I’d wear this leopard jacket over dresses on cooler summer evenings.
Sturdy, comfy and cool: Dr Martens is a classic shoe brand for a reason.
This cool co-ord feels like it has jumped straight out of a ’90s romcom.
I recently bought a vintage candy stripe dress and I love it, and this romper has a very similar vibe.
Hurr has collaborated with Susan Caplan to create the coolest designer jewellery rental edit.
I can’t stop thinking about the abstract print on this Cala de la Cruz bikini.
Caes is the sustainable on our watch list for 2021; think premium basics and sculptural silhouettes.
I have this blazer and I have to say it’s one of my fave things in my wardrobe. Nab a bargain at The Outnet.
These Dries Van Noten jeans are the perfect fusion of a tailored trouser fit and casual denim fabric.
There’s so much terry fabric around at the moment, and I’m really into the ’70s collar on this & Other Stories style.
The colours on this fab feel suitably retro. Perfect for the June heatwave.
The scallop trim on this midi dress makes it look so premium IMO.
This eye-popping shade of lime is so ’80s, in the best way possible.
Just the hands-free tote I need for the summer season.
This would look so nice over a colour-pop swimsuit.
The shorts sets just keep on coming, and I’m 100% here for it.
I love the high-waisted fit of these original ’70s jeans.
Classic sandals I rarely take off when the mercury rises.
Do I need another tasseled jacket? Of course, I do.
A classic wardrobe staple with a stylish twist (literally).
Monki’s sunglasses are so good this year.
This retro-inspired print is seriously on-point. Well one Mango.
This is the most flattering denim fit, in my opinion.
A new dress brand to take note of for 2021.
Add to denim or dresses for ’90s summer styling.
When COS ventures into print, it’s worth paying attention.
The dream gold chunky necklace, from Bottega Veneta, of course.
The checkerboard obsession shows no sigh of slowing down.
I have tried this on and can confirm it’s even better IRL.
I’ll wear these with my summer minis for evenings out.
PSA: This is a cool new brand to know for 2021.
A jewellery staple to add to anything in your wardrobe.
The most perfect pair of vintage trousers.
For those who get bored by summer florals.
I’ve seen so many fashion editors in this belt.
Denim shorts are suddenly looking so much more appealing.
A statement-making mini with a budget-friendly price point.
Ugh, just so chic.
My perfect bag for summer 2021.
I can’t resist a ’70s patterned shirt.
So into white-framed sunnies right now.
I’m loving Reformation’s ’90s-inspired separates this season.
Zara has really pulled it out of the bag with this look.
Two of our editors already have this on their wishlist.
A bit of suede patchwork for when the weather ain’t so summery.
Gingham, for summer? Yes please.
Yep, I couldn’t believe this wasn’t a designer dress when I first saw it.
The perfect vintage jacket? I think so.
Arket has nailed the fisherman sandal trend with this chic platform iteration.
I’ve tried this on IRL and can confirm it’s even better on.
I’m living in dungarees while I wait for the weather to make up its mind.
These joyful trousers are from Jessie Bush’s second drop with Kitri, which goes live today.
Seriously, hurry up summer.
My dream wedding guest dress.
Paired with the matching midi skirt, this boxy crop top is too chic for words.
Feel-good, flattering and fun. This is the best COS dress I’ve seen in a while.
Wear this will high-waisted jeans or a denim midi skirt for full throwback vibes.
This fab A-line skirt is currently sitting in my Etsy saved folder.
Invest in a truly classic piece of designer jewellery.
My checkerboard obsession isn’t going anywhere.
Perfect for balmy Sunday afternoons in the park. Hurry up summer!
I’m not usually a skirt person, but this season’s denim midi is my one concession.
