Christmas has now officially arrived, but believe it or not some of the best end-of-year winter sales begun a few weeks ago—especially in the world of fashion. Gone are the days of waiting for the biggest discounts to land on Boxing Day. This year, it appears retailers are staggering their sales throughout December and January so if you’re serious about making some savings on buys that are genuinely worth it, it pays to be prepared and get ahead of the game.
Of course, we’re always cautious about encouraging over-consumption, and sale shopping should be approached with calm consideration to avoid any buyer’s remorse or regretful impulse purchases. But a smart outlook that involves shopping for timeless classics and pieces you already had on your wish list for the year ahead can not only save you money in the long run but also help you to shop fewer, better-quality items (that may usually be out of reach) to build a more responsible wardrobe on the whole.
To help you make these smart sales choices, I’m here to tell you about the best of the Christmas sales fashion deals that are looking undeniably good this year. After all, I’ve been a stylist and shopping editor for over a decade, honing my expert eye to be able to easily pinpoint the best value discounts and the pieces that will truly stand the test of time.
You’ll have to be quick to get those wardrobe gems, but don’t worry—I can help point you in the right direction. With almost unbelievable discounts, it’s the time of the year when you can pick up designer pieces at more reasonable prices, and those
premium-quality high-street buys become even more affordable.
Trust me when I say I’ve looked through every sale that’s already live (it is my job, after all) and I have my inside sources feeding me the upcoming sale dates too, so I can keep you as up-to-date as possible. For now, I’ve made you a concise edit below of the discounts worth checking out and the items I believe are truly worth buying. From practical coats and boots to classic knitwear and timeless designer bags. A lot of the items below I know come back in stock every year, so you can be confident this is anything but the dregs of the season.
Whether you’re looking for cosy winter buys, staples to boost your new year wardrobe, warm-weather pieces for holidays ahead or special items to treat yourself (or others) with, keep scrolling to see my top investments from this winter’s Christmas sales.
& Other Stories has up to 40% off.
ARKET’s wardrobe staples are on sale now.
NET-A-PORTER has up to 50% off timeless designer buys.
Shop up to 70% off in the MATCHES designer sale.
John Lewis‘ winter sale has started across fashion, beauty and electrics.
Reformation‘s sale now has up to 70% off sustainable celebrity favourites.
& Other Stories is one of our editors’ high-street go-tos—you know that. But it can start creeping up into expensive territory sometimes, especially when it comes to the beautiful wool coats and cashmere knits (pieces we rate particularly highly). So, its end of season winter sale with up to 40% off is a great opportunity to bag some of these classic buys (that often get restocked season after season) for a lot less. The stock always flies out quickly though, so act fast if you spot something you plan on loving forever.
Shop the & Other Stories sale here.
ARKET’s big end of year sale has launched, with so many of its wardrobe staples going into discount. Think the brand’s classic black puffer coats, wool jackets and cosy knits.
The home of the best designer buys online, NET-A-PORTER always launches its sale quite early, but I’m surprised to see there’s already up to 50% off. The stock levels always dwindle quickly though, so my advice would be to take advantage of it whilst you can!
Shop the NET-A-PORTER sale here
COS’s winter sales are legendary, but I’d argue this year’s is the best to date. Featuring discounts of up to 60 per cent of 880+ handy wardrobe additions—tailored trousers, blazers, shirting, dresses and bags—I already have a wish list as long as my arm.
Matches has up to 70% off over 10,000 items, with new pieces being added regularly. The site always impresses me with its chic edit of dresses for occasions and resort pieces (perfect if you’ve got some winter sun opportunities coming up, or like to buy in preparation for the warmer seasons ahead). Personally, I’m heading straight to the in-house label Raey for the best discounts on quality staples like knitwear, jeans and coats.
Mango has up to 50% off in its Christmas sale which just landed, and it’s the high street store I probably recommend most to my friends, especially for
Since it’s recent refresh, Hush has become one of my go-tos for elevated wardrobe staples. The cosy separates and outerwear are particularly good, and there’s up to 50% off now.
John Lewis always does epic end of season sales across its own brands but also so many of the brands it stocks that aren’t on sale elsewhere, like Whistles and Nobody’s Child. There’s currently up to 50% off some great winter buys.
Shop the John Lewis sale here.
Harvey Nichols has an unbelievable selection of designer wares in its winter sale with up to 50% off now.
Shop the Harvey Nichols sale here.
Reformation is the sale that us Who What Wear editors wait all year for. From their pretty dresses that look great on every body, to their celeb-loved staples—you really can’t go wrong. With up to 40% off now, it’s a great opportunity to invest in the brand’s sustainable and stylish buys for less.
Shop the Reformation sale here.
Another insider favourite, you’ll often find fashion editors shopping 24S’s amazing sales. Mainly because they discount a lot of timeless designer buys you won’t often find on sale anywhere else—like a Max Mara coat or Chloe bag(!). Right now, there’s up to 50% off and surprisingly good levels of stock on the best bits.
lululemon’s winter sale has arrived, so you can shop its best-selling activewear (which rarely goes on sale) for less, now. I personally swear by the ultra-soft Align collection and wear it on repeat, and not just for exercise classes, but I’ve heard so many great things about their wardrobe staples like the puffer jacket and loungewear too.
For statement luxury finds or the latest cult brands, I’d suggest heading to Mytheresa’s sale which is currently up to 60% off. Impressive, right?
There’s up to 30% off cult brands, from Khaite to Jacquemus, in the early preview of Harrods’ epic winter sale right now. Be quick though, stock is already selling fast.
So many of Ganni’s iconic pieces are on sale with up to 50% off already, like the best-selling cowboy boots (I can personally vouch for these as I wear mine all the time), the logo knits, leopard dresses and quilted jackets. Go, go, go!
Missoma’s beautiful jewellery pieces are perfect for layering up day to day (I rarely take my collection of their necklaces off), but it also feels really special to treat yourself or someone else too—especially when there’s up to 50% off.
Next Up: The WWW Gift Guide: 58 Chic Buys We’d Love to Open Ourselves
