Every fashion editor has their own hacks when it comes to shopping the high street, whether that’s which section to head to online or what design features to look for in person. With the new season here, though, we wanted to share with you one of our most useful insider tricks that helps us to always, without fail, find the best items for sale at H&M.
First things first: The search bar is your secret to success. H&M has a lot of stuff, and filtering it all down to find the best items is key. You may have noticed the brand offers various collections, some more familiar than others—think Divided and H&M Studio. But there is also Premium Quality, a category you’ll find in the drop-down menu that essentially groups all the pieces that are made in high-quality fabrics and expensive-looking silhouettes. Admittedly, the prices do usually match the elevated offering, making them a bit more expensive than your average H&M buy, but when you try these pieces, you’ll see that they’re always worth the extra investment. This is where my fellow editors and I always head to first whenever we’re shopping H&M online. The collections don’t refresh quite as often, which reflects the more classic quality of the pieces, but when a new drop lands, you can be sure it will likely sell out quickly. And since a fresh autumn Premium Quality collection just arrived, with some seriously beautiful pieces in it, we thought we’d share the items below that we’ve been especially impressed by. Expect tailored coats, crew-neck jumpers and real leather boots that will stand the test of time. It’s essentially a readymade autumn capsule wardrobe at high-street prices. What more could you want? Scroll down to see and shop our full Premium Quality edit.
A camel coat is a timeless investment.
Chunky loafers are still the most sought-after autumn shoes.
This suit is such a beautiful cut.
The trousers would also work alone with a thin knit.
I can see this looking amazing with knee-high boots.
A classic black coat is a key capsule piece.
These are easily the most expensive-looking boots I’ve seen on the high street in a long time.
A beautiful layering piece.
This would make a great transitional jacket.
I’ve seen designer pieces that aren’t nearly as nice as this.
Leather items are another great find from the Premium Quality section.
These trousers will have a place in your closet forever.
Mark my words: I will be living in these while I work from home this winter.
This is a great winter work dress.
A peacoat is a timeless shape you can pull out year after year.
For your coastal-grandmother autumn wardrobe.
I see this jacket looking great with skinny jeans or leggings tucked into knee-high boots.
I bought these last year and can highly reccommend.
This looks so soft and cosy.
Wear this with the chunky knee-highs above.
You can never go wrong with black leather trousers.
A thin cashmere knit is such a luxurious layering item.
Wear this with wide-leg jeans and pointed-toe boots.
The perfect chunky heel to offer some height while still being comfortable.
You’ll wear these chunky ankle boots so much it’s a good job the quality is up to it.
