The team at Who What Wear UK prides themselves on uncovering cult items before they’ve barely even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have Whatsapp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as is humanly possible (aka after we’ve bought our faves) each and every week.
Our skills are so attuned that more often than not, we’ll have an inkling over a certain piece before it has hit the big time on social media. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a particular thing or label. But other times, it’ll be a slow and steady accumulation of saved posts that start to make a trend clear to me—especially when a vast array of influencers start favouring the very same items over a longer period of time. Either way, please trust that we’re on it.
Right now, there are some beautiful items making a strong bid for inclusion in this gallery. From a timeless Arket shirt to an H&M dress that looks way beyond its high-street price tag, keep reading to see my picks of influencers wearing the latest high-street items.
Spring/Summer 2020 Fashion Trends: What We’ll be Wearing In This New Decade
This story was published at an earlier time and has since been updated.
