We’ve combed every inch of Amazon leading up to Prime Day: tackling the best of the dot-com’s TikTok-famous offerings; sussing out the most sensational sex toys; culling the most competitive markdowns from Amazon’s big-box cohorts. But, out of all of the Prime Day deals erupting from the internet today, our hearts belong to the multitude of fashionable clothing deals lurking site-side for the next 48 hours — and, let us tell you, this year’s style crop is a fruitful one.
Amazon’s pulling out all the stops in the closet category today and tomorrow, with markdowns on a host of its in-house brands along with discounts on a number of viral buys that we’ve devoted words to this year — including the notorious butt-scrunch leggings and a coterie of Insta-ready sunglasses. Even better, Shopbop’s dedicated Amazon storefront is rolling out some rare sales, and we’re carting up curated clothing from brands like ASTR the Label, Free People, and Rolla’s. Not to mention, reader-favorite brands like New Balance, Calvin Klein, and Adidas are all part of the noteworthy sale bunch, too. Less talk, more shop — scroll ahead to score the most stylish deals on women’s clothing and fashion during Amazon Prime Day 2021.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.
Up to 40% off New Balance
Nab your very own pair of Dad shoes for up to 40% off during Prime Day with an excellent selection of women’s New Balance sneakers on markdown for the new 48 hours (and counting).
Shop New Balance on Amazon
New Balance 720 V1 Sneaker, $, available at Amazon
Up to 40% off Calvin Klein
Making your underwear drawer Calvin-exclusive has never been easier, thanks to Amazon’s Prime Day savings on the iconic underwear brand’s cotton wares.
Shop Calvin Klein at Amazon
Calvin Klein Carousel Logo Cotton Bikini Panty (3-Pack), $, available at Amazon
Up to 20% off Amazon Brands
Shop Daily Ritual on Amazon
Daily Ritual Daily Ritual Women’s Supersoft Terry Racerback Shirttail Dress, $, available at Amazon
Daily Ritual Ultra-Soft Ribbed Draped Cardigan Sweater, $, available at Amazon
Up to 24% off Seasum “Butt Scrunch” Leggings
While these mystifyingly-textured tights are formally known as the “High Waist Yoga Pants Tummy Control Slimming Booty Leggings Workout Running Butt Lift Tights”, they’re colloquially referred to as the “TikTok” or “butt scrunch” leggings.
Shop Seasum at Amazon
Seasum Butt Lifting Scrunch Booty Leggings, $, available at Amazon
40% Off Levi’s Wedgie Straight Jeans
Levi’s legendary dungarees are about as close to The Sisterhood of the Traveling Pants as we’ll ever really get — their butt-flattering powers seem to know no limits (but we do recommend getting your own size).
Shop Levi’s at Amazon
Levi’s Levi’s Women’s Wedgie Straight Jeans, $, available at Amazon
Up to 40% off adidas
The cult-creator of the legendary Stan Smiths has a selection of its lineup of on-trend athleisure wear marked down for the Prime Day occasion — surf around to snag various sneaker styles for up to 40% off.
Shop adidas on Amazon
Adidas Grand Court Sneaker, $, available at Amazon
28% Off Simplicity Roll-up Wide Brim Visor
Simplicity Wide Brim Roll-up Visor, $, available at Amazon
Savings On Select Apparel from Shopbop Brands
Our favorite destination for summer dresses and accessories is offering some tempting discounts on fluttery, warm-weather ready options from Free People and ASTR The Label.
Free People Amelie Mini Dress, $, available at Amazon
Baggu https://www.amazon.com/dp/B096HHMMDQ, $, available at Amazon
ASTR The Label Smocked Tiered Maxi Dress, $, available at Amazon
Freda Salvador The Ace Lace Up Booties, $, available at Amazon
Simon Miller Rib Wells Long Sleeve Dress, $, available at Amazon
37% off Orolay Thickened Down Jacket
It wouldn’t be Prime Day without a discount on the Amazon-famous Orolay coat — which is now available in a host of covetable colorways, including this sunny egg-yolk yellow.
Shop Orolay on Amazon
Orolay Thickened Down Jacket, $, available at Amazon
30% Off JW Pei Handbags
This @emrata-beloved handbag brand is known for its affordable vegan leather arm candy — which just got a little more affordable thanks to 30% off select styles.
JW PEI Gabbi Bag, $, available at Amazon
JW PEI Croc-Effect Shoulder Bag, $, available at Amazon
TK off Active and Loungewear from Shopbop Brands
*5-6 market picks
Shop The Shop by Shopbop at Amazon
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TikTok-Approved Goods On Sale For Amazon Prime Day
