Update: The Target Designer Dress Collection is available to shop now.
This story was originally published on April 29, 2021.
We’re one step closer to actually getting our hands on pieces from Target’s collaboration with Christopher John Rogers, ALEXIS, and RIXO. On Thursday, the retailer released a full lookbook for its spring Designer Dress Collection, which was announced last week and met with unparalleled excitement.
“The initial response has been the most rewarding part,” Rogers said during a press preview of the 70-piece collection. “I got the most messages on Instagram that I’ve ever gotten in one day.” And that was when only a handful of images of the 70-piece collection had been released. From ALEXIS, expect to find summer-ready cutouts, bright hues, and delicate embroidery, just like those found in Alexis Barbara Isaias’ namesake brand. Rogers brought his signature voluminous and artful shapes, elevating the silhouettes further with bold patterns and vibrant colors. Meanwhile, RIXO’s Orlagh McCloskey and Henrietta Rix translated their printed occasion dresses into more casual minis and midis covered in polka dots, check prints, and florals. Excited yet? Us too.
Start selecting which dresses — all available in sizes XXS to 4X and under $60 — you want to purchase come May 16 by clicking through the lookbook ahead. If the number of DMs in Rogers’ Instagram inbox is any indication, you won’t have time to waste on launch day.
ALEXIS x Target Angel Sleeve Tiered Ruffle Dress, $, available at Target
ALEXIS x Target Botanical One Shoulder Ruffle Dress, $, available at Target
ALEXIS x Target Botanical Tie Strap Asymmetrical Hem Dress, $, available at Target
ALEXIS x Target Dot Tulip Sleeve Embroidered Shirtdress, $, available at Target
ALEXIS x Target Floral Embroidered Dress, $, available at Target
ALEXIS x Target Floral Long Sleeve Robe Dress, $, available at Target
ALEXIS x Target Floral Tie-Front High-Low Dress, $, available at Target
ALEXIS x Target Long Sleeve Lace Cutout Dress, $, available at Target
ALEXIS x Target Long Sleeve Rope Belt Tiered Dress, $, available at Target
ALEXIS x Target Long Sleeve Rope Belt Tiered Dress, $, available at Target
ALEXIS x Target Mixed Floral Long Sleeve Robe Dress, $, available at Target
ALEXIS x Target Mixed Floral Long Sleeve Rope Belt Tiered Dress, $, available at Target
ALEXIS x Target Short Sleeve Shirtdress, $, available at Target
ALEXIS x Target Tropical Leaf Short Sleeve Shirtdress, $, available at Target
Christopher John Rogers x Target Floral Long Sleeve Ruffle Dress, $, available at Target
Christopher John Rogers x Target Floral Puff Sleeve Dress, $, available at Target
Christopher John Rogers x Target Floral Puff Sleeve Faux Wrap Dress, $, available at Target
Christopher John Rogers x Target Floral Puff Sleeve High-Low Dress, $, available at Target
Christopher John Rogers x Target Floral Puff Sleeve Shirtdress, $, available at Target
Christopher John Rogers x Target Long Sleeve Two-Tone Shirtdress, $, available at Target
Christopher John Rogers x Target Mixed Checkerboard Puff Sleeve Shirtdress, $, available at Target
Christopher John Rogers x Target Plaid Long Sleeve Smocked Tie Waist Dress, $, available at Target
Christopher John Rogers x Target Plaid Wide Strap Tie Waist Dress, $, available at Target
Christopher John Rogers x Target Polka Dot Long Sleeve Dress – Christopher John Rogers for Target Green/Yellow, $, available at Target
Christopher John Rogers x Target Puff Sleeve Faux Wrap Dress, $, available at Target
Christopher John Rogers x Target Puff Sleeve Volume Dress, $, available at Target
Christopher John Rogers x Target Sleeveless Ruffle Two-Tone Tiered Dress, $, available at Target
Christopher John Rogers x Target Striped Short Sleeve Shirtdress, $, available at Target
Christopher John Rogers x Target Tie Strap High-Low Babydoll Dress, $, available at Target
RIXO x Target Daisy 3/4 Sleeve Ruffle Wrap Dress, $, available at Target
RIXO x Target Daisy Long Sleeve Swing Dress, $, available at Target
RIXO x Target Floral Mock Neck Cascade Ruffle Dress, $, available at Target
RIXO x Target Floral Off the Shoulder Puff Sleeve Dress, $, available at Target
RIXO x Target Floral Open Back Cascade Ruffle Dress, $, available at Target
RIXO x Target Floral Puff Sleeve Dress, $, available at Target
RIXO x Target Floral Puff Sleeve Lace Inset Swing Dress, $, available at Target
RIXO x Target Floral Puff Sleeve Swing Dress, $, available at Target
RIXO x Target Floral Ruffle Strap Dress, $, available at Target
RIXO x Target Floral Short Sleeve Shift Dress, $, available at Target
RIXO x Target Leopard Sleeveless Ruffle Slip Dress, $, available at Target
RIXO x Target Patchwork Sleeveless Slip Dress, $, available at Target
RIXO x Target Polka Dot Long Sleeve Swing Dress, $, available at Target
RIXO x Target Polka Dot Puff Sleeve Ruffle Wrap Dress, $, available at Target
RIXO x Target Polka Dot Sleeveless Ruffle Slip Dress, $, available at Target
Like what you see? How about some more R29 goodness, right here?
Target’s Latest Designer Collab Is Under-$60
