There’s a few moments in the fashion calendar that get us really, really excited over here at Who What Wear HQ. One of those is the Reformation sale. That may sound like an exaggeration, but seriously—Ref’s sales are known as some of the best in the business. Mostly because you can snap up their timeless, eco-conscious buys for a lot less, while knowing for certain that you’ll never regret it.
Black Friday weekend is only a few days away, but thankfully Reformation’s flash sale has started early today to give us all a bit more time to consider our purchases without any panic-buying. There’s 25% off everything— yep— through until Monday evening. So if you’ve already got a Ref wish list on the go (haven’t we all?) you’ll be able to find all those buys for a lot less.
If you’re still in need of any guidance as to which pieces are truly worth it, though, I’ve spent the morning scouring the site to see which of their best-sellers and celeb-loved items are still in stock in the sale. There is, of course, so many pretty dresses to consider, including the two J.Lo wore on her recent honeymoon, and a lot of cosy knits loved by the likes of Taylor Swift and Selena Gomez (perfect for the oncoming cold front).
My top pick, however, has to be the brand’s Mason Pants. The perfect wide-leg trousers—and I don’t say that lightly. I’ve tried a lot of wide-legs in my time and these are the only pair I’ve actually invested in this year. They were so good, in fact, that I bought them in both beige and black, and now I’m rarely spotted without them. Unsurprisingly, they’re one of the brand’s best-selling hero products, and come in eleven colours as well as petite and extended sizing options. Made from unbelievably comfortable TENCEL™ Lyocell, a more sustainable fabric that also happens to fall perfectly, there’s no bulky pockets or unflattering pleats in sight.
Kaia Gerber is also a fan—she was spotted wearing her brown pair to the farmer’s market in LA earlier this year. She’s right, they’re ideal for relaxed weekends, but also work appropriate; and with heels and fancy top they become evening-ready in an instant. So, versatility isn’t something you need to worry about.
You really can’t go wrong shopping in Reformation’s Black Friday sale—the only regret you might have is if you miss out on these trousers. Keep scrolling to shop the Mason Pants, and more of my top Ref sale picks now…
Up next: The Black Friday Sales Worth Shopping—and What We’d Buy
