I always knew that I liked perfume, but it wasn’t until my last house move when my fragrances required an entire packing box that I realised how much I truly love it. Sure, I was able to part with a couple of out-of-date bottles, but most of my stash felt too precious to cull. The thing about perfume is that it’s so personal. Scent is linked so closely to memory that even if you’ve only worn a fragrance a few times, you can evoke a past time and place with just one spritz.
The problem? Perfume is expensive. Of all the products I’ve collected over the years, my fragrances are worth the most, and unfortunately, I have expensive taste in scents. Byredo, Tom Ford, Maison Margiela… Most of my favourite perfume brands will set you back around £100 for a bottle. Trust me—I know how ridiculous that sounds, especially as someone who spent her early teenage years buying knockoff bottles of Thierry Mugler Angel, and CK One from the market, dousing herself in Impulse Thrill, and circling J.Lo Glow in the Boots Christmas catalogue.
That’s not to say there aren’t plenty of fantastic, affordable options out there, though. There are. In fact, with Byredo’s founder Ben Gorham working with & Other Stories on its fragrance offering and Jo Loves founder Jo Malone CBE collaborating with Zara, there are plenty of purse-friendly scents to rival my more expensive favourites—you just need to know where to look.
Keep scrolling to shop 12 of my favourite affordable fragrances under £30. Take my word for it—these are just as good as the expensive ones.
You’ll have to move quickly if you find this in stock online, but this perfume has taken over TikTok as a dupe for a certain sandalwood designer scent that is over 10 times the price tag. If you like earthy, sandalwood scents, then you’ll love this perfume which is both grounding and fresh with sandalwood, cardamon, cinnamon leaf and cedarwood.
Created by Jo Malone CBE, founder of Jo Loves, the Zara Emotions collection is responsible for what are just about the most dreamy perfumes on the high street. This particular scent smells floral but with hints of orange and neroli. Most importantly, it smells incredibly expensive.
Following the arrival of Sephora in the UK we had to include at least one of their fragrances in our offerings. The travel size is useful to keep on you for touch ups throughout the day, or to test-drive the scent before committing to the bottle. Combined, the amber, fig, and gardenia are fresh and vibrant.
Zara fragrances are something of a beauty-editor secret, and trust me—the scents truly defy their modest price tags. Again, there are plenty to choose from depending on your scent preferences (Nude Bouquet is another favourite of mine), but this one made the cut as it’s essentially a straight-up dupe of Maison Francis Kurkdjian Baccarat Rouge 540, with notes of orange blossom, coffee, and vanilla.
Two of our editors laid out their favourite perfumes of all times and both mentioned this scent. The key notes of dark rum, honey, and vanilla bean are balanced to perfection, creating a tantalisingly scent. The expertise of the formulation is evident in the fact that this sweet scent doesn’t feel cloying.
It might sound obvious, but a good hack for finding high quality but affordable fragrances is to purchase them in smaller sizes. London-based perfume brand Floral Street offers all of its scents in travel-friendly, 10-millilitre bottles, which is a great way to confirm that you really love a scent before committing to the full size. I’m a big fan of this brand for unusual scents, but I think Neon Rose is a real crowd-pleaser—a fresh, green floral.
I’m so impressed with what a sophisticated scent this is, considering the price point. With powerful base notes of patchouli, amber, and vanilla, it’s warm, vibrant, and ideal for winter or evening wear. What’s more, the rollerball applicator makes this perfect for on-the-go touch-ups.
I’m pretty sure every girl who grew up in the ’90s would be familiar with The Body Shop’s White Musk perfume (it’s still available, by the way!). Trust me, though—this black version is like white musk’s cool older sister. It contains sweet pear, spicy pink pepper, and heady bergamot, and it smells incredible. Honestly, I had a colleague who used to wear this, and I lost count of the number of times people asked her what she was wearing. It’s that good.
Way more than bath bombs and fresh face masks, Lush have a decent offering of affordable fragrances too. This sandalwood and olibanum scent is a fabulous autumn or winter fragrance.
It won’t last as long as a proper eau de parfum, but there are some incredible body mists on the market right now if you don’t mind committing to some top ups throughout the day. This sweet, cherry-blossom scent is as uplifting as it is calming and makes a great addition to my desk-side beauty stash.
I’m a huge fan of Estée Lauder’s iconic Bronze Goddess fragrance which comes out every year, but this affordable scent from French skincare brand Nuxe is a close second. It has notes of orange blossom, vanilla, and magnolia, and has that vibrant, tropical feel that gives me an instant mood boost on grey, drizzly days.
Yes, it’s another Zara Emotions scent—what can I say? They’re brilliant. This is one of the richest fragrances in the range and I’m totally obsessed with it. It’s spicy, woody, and perfect for winter. And honestly I’ll buy anything that Jo Malone puts her fragrance prowess too.
This beautiful scent smells so expensive, it’s hard to believe it’s under £30. It’s light, floral freshness is cut with a sweet warmth that makes this a versatile fragrance for all seasons. Delicate but wonderfully powerful at the same time, it’s deceptively modern.
