There’s no denying it: We love getting a cheeky insight into other people’s beauty bags, and we have an inkling that you do too. After all, every day on Instagram, hundreds of “What’s in my makeup bag?” videos get posted and garner thousands of views. We can’t put our finger on what it is that makes them so compelling, but all we know is that we can’t get enough of it.
So when we got the opportunity to see which products are selling best on our site so far in 2020—aka what is in our readers’ communal beauty bag—we couldn’t resist doing a bit of digging. Unsurprisingly, there were plenty of winning staples: think hardworking creams, makeup removers, tools and the odd concealer. All in all, everything you need to create the perfect WFH skin base. Interested? Scroll down to see and shop the full lineup of 2020’s best-selling beauty products.
A multi-peptide serum with numerous of benefits, this powerful all-in-one treatment tackles multiple signs of ageing.
TAN-LUXE The Gradual Illuminating Gradual Tan Lotion is a revolutionary lotion and oil hybrid that delivers a natural, build-able colour for the face and body.
You can use this as an overnight mask and as a hydrating primer under make up too.
Offering immediate hydration and lasting results, this non-greasy formula keeps the outer layer of the skin protected.
Packed full of fatty acids, vitamins and antioxidants, this luxurious, multitasking miracle oil hydrates skin and restores radiance.
Tackling uneven skin tone and visible signs of ageing, this gentle serum delivers a concentrated blend of vitamin C and hyaluronic acid to smooth, brighten and plump even the most pallid complexions.
Used as a pre-shampoo treatment (and left on for as long as possible) this genie in a bottle will change your hair forever.
This light serum features a high concentration of caffeine and EGCG (a potent polyphenol found in green tea) to provide a powerful blend of antioxidants and anti-inflammatories to the eye area.
This potent serum targets breakouts, minimises pores and decongests confused complexions by regulating sebum production.
Easy-to-apply and the key to achieving elongated, lifted-looking lashes, these natural angled lashes add just enough drama without any faux giveaways.
Formulated for all skin types, this clever potion dissolves make up and the day’s dirt while simultaneously moisturising.
Pop this on after your moisturiser and no one need know you skipped your usual eight hours of sleep.
Suitable for both face and body, this is a real godsend for cracked, dry skin.
This easy-to-apply stick concealer is another under-eye saviour that’ll leave skin feeling nourished.
Even if you’re not wearing mascara, this will give your eyelashes a lift.
This massage tool is the ultimate in de-puffing. Leave in the fridge and use on tired eyes first thing in the morning.
A hardworking staple to help give your skin a boost. Just apply after cleansing and before your SPF.
“Skin Food” says it all really. We’ll be using this on our dry hands after all the handwashing.
Countless celebrities swear by this micellar water for makeup removal.
This retinol-based night cream works while you sleep to improve texture and brighten skin.
