If there’s one pair of sneakers I can’t seem to shake, it’s the New Balance 550s. Throughout the year my saved folder has been brimming with influencers, editors and celebrities wearing them all different ways, showcasing their various colour-ways and collaborations. Notoriously selling out faster than you can say “hypebeast”, these retro-inspired trainers are almost as difficult to get as Glastonbury tickets, and are fetching double their RRP on resale sites.
So when we recently discovered them online in stock in *most* sizes, we knew it was information we had to divulge. Whilst the all-white ones have been completely sold out for a while, a few that have just come into stock on Urban Outfitters, and our favourite burgundy and navy style hue is almost fully stocked on Arket.
Whilst others may prefer the New Balance 327s, I love the nostalgia of the 550s. Inspired by 90s basketball, they’re the pinnacle of streetwear style and the epitome of athleisure–so wearing with sweats is actively encouraged. Of course, you could also style them up for the office like Francesca Saffari by wearing them with wide leg tailored trousers, or create an off-duty look by pairing them with your favourite denim. However you choose to wear them is up to you, just don’t delay adding them to your basket.
Next up: the SS23 trends to invest in.
