‘They have 24 months to milk the hell out of it’: Will Son signing open up Asia for MLS?

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‘They have 24 months to milk the hell out of it’: Will Son signing open up Asia for MLS?

The South Korean superstar is one of the most beloved players on his home continent, giving MLS a valuable chance to raise its profile

South Korean baseball fans have long been accustomed to organizing their weekends around MLB schedules – now it is time for the country’s soccer supporters to do the same with MLS.

Son Heung-min has started his two-year contract with Los Angeles FC, coming just after the attacker helped Tottenham Hotspur become the biggest club in his homeland (even if claims of close to 13 million fans are surely wildly overexaggerated) and one of the biggest in his home continent. Now it is the time to see what he can do in Los Angeles on the field and what the club can do off it.

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