When talking about sustainable brands, it’s hard to bypass Reformation. After all, the label’s slogan is “Being naked is the #1 most sustainable option. We’re #2.” As a brand, Reformation has been a go-to for the style set for years, and although it is no longer the new label on the block, the brand has managed to retain its buzz.
Proving exactly that, Reformation’s dresses were named among the top 10 in Lyst’s Conscious Fashion most-wanted items last month. According to the fashion database, the brand’s dresses garnered an impressive 70,000 searches over the last year, with demand for the label growing 41% year-on-year. Evidently, Lyst is not the only site that has noticed an increase in desire for Reformation dresses, as luxury designer resale site Vestiaire Collective has seen even more impressive statistics. According to Vestiaire Collective, there has been a 131% increase in searches for the brand over the last six months. Now, you can’t argue with those figures.
With a transparent ethos and a commitment to remaining both carbon neutral and water neutral (the brand has partnered with a water restoration program to restore the water it uses, balancing out its water footprint), it’s little wonder Reformation has gained a fashionable fan base of sustainably minded customers. Of course, it helps that its products speak for themselves with trend-led dresses created in flattering silhouettes and of-the-moment prints.
We imagine Reformation will only continue to go from strength to strength. Keep scrolling to shop new and resale Reformation dresses.
Next up, the biggest S/S 20 fashion trends you need to know.
