The lockdown has provided endless challenges for businesses around the world, however, it has been amazing to see which brands have quickly innovated and thought of ways to carry on working while still closely following the restrictions. As photoshoots have now been cancelled, one of the main hurdles for fashion brands is how they can photograph their upcoming collections. Models are shooting campaigns by themselves on their sofas and photographers are transforming front rooms into makeshift studios.
One of the best solutions I’ve seen is Jacquemus’ latest images, where the designer, Simon Porte Jacquemus, photographed his grandmother Liline among the spring blossom in France in his designs. It’s the perfect snapshot for summer 2020 when family is top of mind for many—whether we’re missing those we’re close to or are quaratined with them. Liline models the collection beautifully, posing in a boxy bright-pink blazer and carrying as many of the iconic handbags as she can. Keep scrolling to see the coolest grandmother in fashion.
Next up, see our guide to the key trends for spring/summer 2020.
