From their Re-Edition Nylon mini bags to their ever-adored Monolith chunky boots, Prada is certainly no stranger to a buzzy It-item. Season after season, the Italian fashion house manages to deliver the kind of luxury buys the fashion crowd instantly gravitates to. And although in recent years the brand has championed statement items (who remembers those instantly-recognisable flame heels?) it appears this season, Prada is making a return to the classics with its Cleo Shoulder Bag.
Defined by a sleek curved shape and the brand’s triangle insignia front and centre, the Prada Cleo is the kind of minimalist classic you will undoubtedly keep forever. Unsurprisingly, the industry agrees, as we’ve already seen the bag all over Instagram.
With a huge social media push, that includes moody black and white influencer imagery, the Cleo bag has been continuously gracing our feeds over the last few weeks. From Camille Charriere to Emily Sindlev, Yoyo Cao and more, chic women all over the world are currently carrying the Cleo. Already sold out on Matches Fashion, the bag is inevitably destined for sell-out status—much like the monolith boots and nylon bag before it—though for now we’ve managed to track it down online (thank you, Selfridges!).
Keep scrolling to see how influencers are wearing the bag and then shop the Prada Cleo below.
Next up, the biggest Spring/Summer 2021 trends you need to know.