If I had to pick one item of my wardrobe that gets the most compliments, it would be my H&M tweed bouclé jacket. It’s a piece I managed, miraculously, to nab early last year in the minutes that it was in stock online. Ever since, every time I wear it or post about it, I get a barrage of questions asking where it’s from—and I’m faced with shocked expressions when I tell them. Although, sadly, this particular jacket (pictured above) was never restocked last year, H&M clearly discovered they were onto something and have backed this perfect jacket trend again in a big way for 2023.
The brand released a number of sellout versions in spring, but with autumn on the way I’ve noticed these transitional jacket styles popping up in the H&M new-in section again—all just as expensive-looking as the next. I’ve added links to them all below and from past experience (and the fact that H&M’s bouclé jackets seem to be a repeat sellout high street buy) I’d recommend moving quickly on the styles that you fall for.
Their popularity is unsurprising, really, given that the style itself is so timeless. Tweed bouclé jackets have been a mainstay in stylish and polished wardrobes ever since Coco Chanel created her first iconic iteration back in the 1950s. The best thing about them, I find, is that you can still add them to a simple pair of blue jeans or wide trousers, white shirt or T-shirt and your favourite loafers or ballet pumps and you’ve got an easy transitional outfit that instantly makes you look rich and put-together. Of course, all of H&M’s versions are reasonably affordable which is an even bigger bonus.
Keep scrolling to see and shop H&M best bouclé jackets…
Next, 33 Fresh February Buys From H&M, & Other Stories and Arket.
