There is a new eye makeup trend in town and it’s the best one yet. An evolution of the traditional classics, the smokey eye and the cat eye, the siren eye makeup trend is our latest obsession. With over 440 million views on the hashtag #sireneyes, and an increase of over 300% on Google search, it’s definitely proving to be popular. But what exactly is the siren eye look, coined by beauty creator Danielle Marcan? It’s a way to effectively draw on a seductive, mysterious and feminine siren energy.
Super impressive, yet so simple to recreate, it’s all about elongated flicks of eyeliner, along both the inner and outer corners of the eyes. “It is a great look to try out, because you can shape your eyes using just a few products and it suits a lot of people,” says professional makeup artist Jillian Dempsey. The technique is all about elongating, lifting and opening up the eye open with a sultry flair, perfect way to create maximum impact with little effort.
If you’re looking for an easier way to recreate the look, makeup artist Ere Perez suggests using a soft and subtle eye liner pencil instead of something bolder. She suggests using the Ere perez Jojoba Eye Pencil to wing out your classic cat eyeliner. “It’s soft enough to blend to a smokey eye, but long-wearing and stays in place” she explains. Another useful tip is to “lay down a taupe eyeshadow on upper eyelids first” , says Jillian Dempsey. From there, “draw a line along the upper lash line using a black eyeliner, to draw out and extend out in a slightly upward line but not too high, a little straighter than a flick’’ noting her go-to as the Jillian Dempsey Jet Black Khol Eyeliner. Next, soften the eyeliner with a small brush and “use a liquid pen liner along the upper lash line again, maintaining a thin line and keeping this more linear. You can extend this line out if it feels right on your eye shape” she says, and with the siren eye look, that is both the inner and outer corners of your eyes.
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