As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.
As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually introduce this shopping gallery by stating that I have quite a classic style and tend to lean towards more simple pieces, however this week I’m gravitating towards out-there prints, bright colours and quirky pieces. I’ve included a pair of tie-dye socks and a jumper adorned with strawberries. Maybe it’s the change in seasons or the end of lockdown in sight, but I want to have fun with my wardrobe again.
So whether you’re looking to buy, browse, or discover something new, keep scrolling for pieces I love and think are worth investing in, from the high street to designer labels.
You need to see the back of this dress.
Ok, not a fashion item I know, but I’ve been lusting after these candles for quite some time.
Hot weather is coming people, and I think this is the perfect sun dress.
This also comes in a longer coat version too.
I am obsessed with this button detailing.
I never thought I’d get excited by socks, until I saw these.
Can you tell I’m running low on candles at home?
I wouldn’t usually feature one brand twice in a week, but I had to make an exception for Sea—this strawberry jumper sparks serious joy.
I just adore this shade of green.
It’s only March, but I’ve decided on my sandals for this summer—a pair of fishermans.
I love the navy trim detail on the collar and cuffs.
So wonderfully ’80s.
This cardigan is just so pretty, and would look amazing with jeans.
The perfect summer dress.
This is a classic spring buy you’ll wear every year.
I’m after a pair of statement sunglasses.
What a coat.
I’d love to wear this dress for summer picnics.
One day I’d love to own a classic Burberry trench.
All of a sudden I’m after a pair of patchwork jeans.
I predict these baggy jeans will sell out quickly.
The perfect loafers.
This is going to be the sell-out bag of the summer.
This is basically my dream coat. One day perhaps…
I’m already starting to think about summer, and would love to wear this with light wash jeans.
I love this mermaid print.
I’m seriously into this Gucci collaboration.
I’m tempted to try the waistcoat and jeans look I keep seeing on Instagram this month.
I’d wear this with a white T-shirt and fisherman sandals.
SO GOOD.
The perfect spring jumper.
I’d wear this with the shorts below.
Just beautiful.
Such a beautiful vintage watch.
The perfect spring jacket to wear with jeans.
I love this collaboration.
I love the oversized relaxed fit of this shirt.
The matching trousers are also perfect.
This icy blue was all over London Fashion Week this year.
I love the collar on this dress.
The most adorable dress I’ve seen this year.
The perfect spring cardigan.
With a tank top to match.
To complete the outfit.
I love every single thing about this dress.
Can you tell I’m gravitating to all things beige this week?
I’m after a pair of chunky loafers and these might be the ones.
Our whole office is in love with the Prada Cleo—and this mint version has me dreaming of spring.
Ready for when parties can resume.
This week Alexa Chung launched her latest collection with Barbour—and I’m in love with them all.
The perfect striped jumper.
Can spring hurry up already so I can wear these?!
Whoever wears these this summer will be a lucky thing indeed.
These jeans are just perfect.
This heather colour would look perfect with blue jeans.
Malachite is one of my favourite jewellery trends recently.
A Loewe candle is a serious luxury, but look how pretty it is?
You need to click to see the back of this dress.
I have a thing for fitted cardigans.
I just love this neckline.
I plan on buying these this payday.
I love how this is really fitted on the waist.
This is from Jessie Bush’s highly-anticipated collaboration with Kitri.
I’m dreaming of post lockdown picnics, and this is the perfect chuck-everything-in bag.
A lot of us are living in jumpers at the moment, and this sky blue knit is just so pretty.
Trust me—these jeans will be popular with the Instagram crowd.
Confession: I did actually buy this.
Perfect for summer.
These would look amazing with a T-shirt or fine knit.
Ready for when we can ditch the puffer coats.
This comes with a matching skirt too.
I have been searching for a fitted denim dress, and this is the best one I’ve found.
A simple bodysuit is an essential layering piece for any wardrobe.
Well played H&M—this blazer looks so expensive.
This comes in a powder blue too.
This has just been re-stocked, so you’ll have to move fast if you want this co-ord set.
The dream handbag.
I’m looking for comfortable spring trousers I can wear instead of leggings and jogging bottoms.
I lived in my Arizona Love sandals so am looking for another pair for 2021.
Riding boots are trending for autumn/winter 2020, and these are my dream.
Ready for spring. Yes I’m trying to be optimistic.
Totême is one of my favourite brand at the moment for elevated staples.
Is it a jumper? Is it a cardigan? Whatever it is, I love it.
Ideal for layering underneath chunky knits.
This classic tote is updated with this felt stripe. Simply beautiful.
I’m loving second skin tops right now, and this tie-dye print is a beauty.
Well played Mango.
These ballet pumps are so soft they’re basically slippers.
Because I’m spending my evenings huddled under a blanket, I’m tempted to upgrade it to this beauty.
I have been admiring these boots for at least five years.
There is a matching cardigan too.
The pink and gold combination is just so pretty.
If you’ve read our spring summer 2021 trend report, you’ll know it’s all about a relaxed fit when it comes to denim this year.
A literal teddy bear fleece which is just what I’m looking for for winter walks.
