As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.
As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually have quite a classic style and tend to lean towards more simple pieces, however the excitement about summer and a return to socialising has me craving bright colours and bold prints. Below you’ll find the perfect gingham trousers, a bright pink shirt I think I’m going to buy for myself and the jazziest sunglasses I’ve seen in a long time.
So whether you’re looking to buy, browse, or discover something new, keep scrolling for pieces I love and think are worth investing in, from the high street to designer labels.
This also comes in black.
The perfect picnic pant.
If you can’t go on holiday, why not wear it on your shirt?
I’d wear these trousers with the above shirt.
I think I might have to buy this one.
These are so much fun.
Sleeper creates the prettiest summer dresses.
I’m on the hunt for a new pair of jeans, and love the shape of these.
This top is made from a vintage tablecloth.
Just so beautiful.
Can you tell I’m really into gingham right now?
I think I might have to buy these.
The collar! The colour! The sleeves!
I have been meaning to buy one of these candles for ages.
This is from BrownsFocus, which is a platform celebrating nine emerging names in fashion.
The coolest shirt I’ve seen in a long time.
Can you tell I’m dreaming of summer?
I actually bought these this payday.
For when the weather picks up finally.
Mango just dropped its summer collection and it is so dreamy.
Well played M&S.
This cardigan is adorable.
I bought a dress very similar to this from one of Rixo’s earliest collections and still adore it.
A classic for a reason.
I am obsessed with the colour of this vase.
Quite simply the perfect summer dress.
I’m just obsessed with the back of this tank top.
How fab are these?
I love everything about this bag.
Valentino and Levi’s have joined forces for a denim capsule available on Net-a-Porter.
I love the colour of this classic T-shirt.
I’d wear this with the above T-shirt.
Loewe’s candles are just the chicest.
Because everyone needs a navy jumper, and this is as close to perfect as it gets.
Is it summer already?
Bring Mykonos vibes to your home with this amazing pot used in the Soho Home in Greece.
The Prada Cleo has only just come back in stock.
Pre-order this now, wear all summer.
The prettiest PJs I’ve seen in a long time.
The perfect picnic shoes.
Adidas’ new tennis luxe range is perfect for those who plan to hit the courts this summer—but this sweatshirt is also perfect for off the court too.
The comfiest thing to wear this summer.
The dream dress for any fancier summer plans you might have.
How truly fabulous is this green?
Liberty has an amazing homeware edit of small independent brands, and I love the artist Astrid Wilson.
Yep, I’m very into pink right now.
This scent is simply heavenly.
The chicest polo I ever did see.
The perfect dress for picnics.
Cute as can be.
When you see a swimsuit you love I think you should go for it, whatever the season, rather than trying to find one in a rush before a holiday.
How amazing is this shade of pink.
I’d have never of thought of myself as a baseball cap person, but this is so pretty.
These are just fabulous.
Perfect for any fancy summer celebrations.
Our shopping editor Joy has this, and I might have to copy her.
Sandals that can keep up with the multiple laps of the park.
There are matching hoops too.
Trust me—this H&M dress won’t be around for long.
This powder blue is beautiful.
Who What Wear’s Editor-in-Chief in the US Kat Collings has sold me on this dress.
These jeans will be popular with the Instagram crowd.
I love this ring that comes in every star sign.
This was popular last year, so I’m happy to see this back on Arket for another summer.
I’d wear this with wide-leg linen trousers.
I’m looking for a pair of comfortable summer trousers, and I think these might be the perfect pair.
The dream summer dress.
The colours in this checked mini dress are just amazing.
I love the off-the-shoulder detail on this bodysuit.
Loewe basket bags are constantly yo-yo-ing in and out of stock.
One day of sunshine, and I’m searching for shorts.
The perfect summer bag.
The back on this dress is so beautiful.
This would look amazing with the orange shorts.
LVIR creates beautiful, simple basics.
The jolliest print I’ve seen in ages.
Claw clips are a summer essential.
I’m looking for comfortable spring trousers I can wear instead of leggings and jogging bottoms.
I love the mix of gold and malachite.
This comes in pink, white and black, and I want all three.
Kendall Jenner wore this over a shirt this week, and I’m now obsessed.
I love how colourful and playful this bag is.
These are pretty much the dream sunglasses.
What a colour.
Can you tell I’m in the mood for summer?
I’d wear these with fisherman sandals and the jumper above.
This would look perfect with chunky black sandals.
According to Net-a-Porter buyers, Savette is the next cult handbag brand.
This is what I would describe as a knock out dress.
This top is quite simply epic.
You need to see the back of this dress.
Ok, not a fashion item I know, but I’ve been lusting after these candles for quite some time.
