As an editor at Who What Wear, I typically spend a lot of time looking at new-in products. So every month, I update this story with the pieces that have caught my eye or that I have saved to my wish list. For winter, more than ever, I’m leaning towards classic, quality pieces that feel really elevated and special, but that I can wear for my more low-key 2020 plans.
As several warehouses and stores shuttered this year, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way this year, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.
So whether you’re looking to buy, browse, or discover something new, keep scrolling for the autumn winter buys I love and think are worth investing in, from the high street to designer labels.
Ready for spring. Yes I’m trying to be optimistic.
Totême is one of my favourite brand at the moment for elevated staples.
Is it a jumper? Is it a cardigan? Whatever it is, I love it.
I’m loving second skin tops right now, and this tie-dye print is a beauty.
Well played Mango.
These ballet pumps are so soft they’re basically slippers.
Because I’m spending my evenings huddled under a blanket, I’m tempted to upgrade it to this beauty.
I have been admiring these boots for at least five years.
There is a matching cardigan too.
The pink and gold combination is just so pretty.
If you’ve read our spring summer 2021 trend report, you’ll know it’s all about a relaxed fit when it comes to denim this year.
A literal teddy bear fleece which is just what I’m looking for for winter walks.
I love the shape of this neckline.
I love the silhouette of this cardigan.
Ideal for when you have the heating turned high.
I haven’t got into tracksuits yet, but this set might convert me.
I dream of one day owning a Totême coat.
Trust me, this won’t be in stock for long.
I’m not usually a trainers girl, but love the pink, green and beige combo.
This is what I want to be wearing on Christmas Day.
Skims has just launched on Net-a-Porter—and I’m tempted by the comfy bralettes.
Camille Charriere has just launched a collaboration with Aeyde, and these loafers are so beautiful.
How amazing are these colours?
American Vintage creates the cosiest knitwear.
You can’t go wrong with a pair of straight-leg jeans like this.
Stand is one of the coolest brands to come out of Copenhagen.
If like me, you’re ready to dress up this December
Loulou Studio is one of my new favourite knitwear labels.
These school-esque shoes are going to be popular in 2021.
All of a sudden I’m after a pair of patchwork jeans.
This red and burgundy check print feels so festive.
My colleague Joy has this top, and it’s so beautiful.
Loungewear at its best.
I love how oversized this jacket is, meaning you can fit chunky knits underneath.
This comes with a matching crop top.
The best jumper I’ve seen this year.
I’d wear this with knee-high boots and a cream knit.
I would love to wear these throughout December.
This green is so beautiful and festive.
Totême is quite possibly my favourite brand of 2020.
This is the only item I’ve bought in the past six months.
I love everything about this bag.
Ganni now sells detachable collars in a number of prints.
These also come in burgundy and cream.
This trouser suit looks so expensive on.
Autumn in a handbag.
I love every coat in the Alexa Chung x Barbour collection.
This would be so useful, I’m considering buying two.
Because I miss fun fashion items.
I’m really into these polka dot tights.
I’m not usually into such jazzy prints, but there’s something about these colours that has me obsessed.
I plan on living in knitted dresses when working from home this winter.
The zipper detail on the front of these boots has me sold.
Rave Review is one of my favourite new sustainable brands, and I love this tartan fringed beauty.
This colour is guaranteed to stop people in their tracks.
I love every single thing about these boots.
This would look amazing with straight-leg blue jeans and loafers.
I have been on the hunt for a cosy loungewear set, and this is the best I’ve found.
This would be the perfect addition to my collection of chunky gold jewellery.
I have been lusting after a pink Ganni cardigan for the past few years.
A dress you can treasure for years.
Perfect for nights on the sofa as the weather cools.
Like many, I’ve started exercising more in 2020, and I love Ernest Leoty’s sculpted bodysuits.
My general rule with boots this year is the chunkier the sole, the better.
I’d pair this with a pleated skirt and chunky shoes for all-out back-to-school vibes.
Fringing is a big trend for autumn/winter 2020, and this jumper is an amazing take.
This is, hands down, the most beautiful coat I’ve seen this year.
Why not have a handbag that doubles as a pillow?
The dream cable-knit jumper.
I’m after a pair of classic loafers that can double as slippers, and this preppy pair is high on my list.
This isn’t my typical style, but I adore the bold, graphic print.
I love the unlikely colourway of this Wales Bonner cardigan.
Perfect for that back-to-school feeling that never seems to go away no matter how old you are.
This will liven up any Zoom call.
When it comes to coat trends, I’m personally most taken with the quilted styles.
Riding boots are trending for autumn/winter 2020, and these are my dream.
A Cold Laundry jacket is the next thing I want to buy.
This feels like a dressing gown but doesn’t look like it—making it perfect for working from home.
Nanushka is one of my favourite contemporary labels, and I love the loose knit on this jumper.
Totême releases its Annecy coat every year, and I think it’s the perfect winter coat.
The colours in this scarf are so beautiful.
I love the matching trousers, too.
Arket is one of my favourite high-street brands, and I love this chunky fleece.
The rule with boots for 2020 is the chunkier, the better.
